Responsibilities

• Write high-converting headlines, sub-headlines, and body copy that speak to renter pain points
• Develop wireframes and page structure that guide users logically toward a single CTA
• Conduct audience research — analyse competitor messaging, reviews, and user feedback to identify what resonates
• Plan and manage A/B tests on headlines, CTAs, images, and form layouts
• Use heatmaps (Hotjar, Crazy Egg) and Google Analytics to identify where users drop off
• Integrate SEO keywords naturally into copy to improve organic discoverability
• Collaborate with the marketing and design team to align copy with visual direction
• Prepare articles and case studies

Requirements

• Experience in direct-response copywriting or conversion rate optimisation (CRO)
• A portfolio of landing pages with measurable conversion outcomes
• Familiarity with landing page builders such as Unbounce, Instapage, Webflow, or Leadpages
• Strong analytical mindset — comfortable reading data and drawing actionable conclusions
• Solid understanding of SEO copywriting principles

Preferred

Benefits

• Real experience optimising a live product landing page with measurable results
• Build a strong portfolio in CRO and conversion copywriting
• Networking opportunities within the startup and proptech communities
• Recommendation letter after 6 months of contribution