Responsibilities

• Support the Communications and Marketing Manager to implement a District Communications and Marketing strategy that effectively communicates Forestry England's mission, vision, and values to potential visitors to the nation’s forests and Forestry England’s stakeholders.
• Develop and deliver engaging and effective content, maintaining Forestry England’s brand and corporate guidelines through both written and visual mediums.
• Develop and enhance Yorkshire Forestry District’s online presence across multiple channels, ensuring content is up to date, engaging, and user-friendly.
• Support the development of brand awareness within Yorkshire and nationally by maintaining brand standards at Forestry England sites across Yorkshire, including signage, interpretation and on-site marketing.
• Work closely with the Communications and Marketing Manager to support the delivery of the district strategy and Forestry England national strategies.
• Manage and develop the district’s photography and videography bank to ensure we are relevant and portray the forests and woodlands in the best possible manner.
• Provide press office support to achieve high impact coverage across a wide range of media channels to support business priorities.
• Support the delivery of the overarching plan to improve internal communications and collaboration in the district and encourage engagement of staff through quarterly newsletters and our district intranet.
• Work with the Marketing and Communications Manager to schedule and coordinate content across all digital channels, increasing levels of support and engagement, driving visitors to our sites and increasing revenue.
• Maintain a strong presence on web and digital marketing channels to drive visits to the nation’s forests in Yorkshire.

Requirements

• Experience of working in a marketing and/or communications role
• Working experience of use of mainstream social media platforms such as Facebook, Instagram, TikTok and analytical tools
• Excellent written and verbal communication skills, with the ability to create engaging content that resonates with a diverse range of target audiences
• Experience managing websites and digital marketing channels
• A track record of effectively managing and prioritising complex workloads, including projects
• A creative thinker with the ability to generate new ideas and concepts
• A collaborative and team-focused approach, with the ability to build strong working relationships with internal and external stakeholders

Preferred

• Experience in the leisure, tourism or environmental sector
• Experience using design software such as InDesign, Photoshop or Illustrator
• Experience using social scheduling platforms such as Meta Business Suite, Hootsuite or similar
• Experience of running targeted digital campaigns with an understanding of ROI and PPC
• An understanding of forestry and conservation issues and/or a passion for them
• Undergraduate degree or equivalent in communications, marketing or a similar subject

Benefits

• Alongside your salary of £30,105, Forestry Commission contributes £8,721 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%