Responsibilities

• Create and publish engaging social media content, including written copy, basic graphic design, Reels, Stories, and other short-form video content under the direction and supervision of the Senior Advisor Transformation and Culture.
• Help tell the stories of Faculty of Education students, faculty members, researchers, programs, initiatives, and events.
• Monitor student and/or community-led social media takeovers initiatives, including identifying students, liaising with them, planning and reviewing their work.
• Identify opportunities to highlight student voices and the student experience.
• Assist with content coordination, planning, scheduling and publishing through platforms and tools such as Instagram, Facebook, LinkedIn, YouTube, Buffer, and other relevant channels.
• Monitor the Faculty's social media channels and identify relevant content that could be shared or amplified.
• Help grow and engage the Faculty's audiences through thoughtful, goal-oriented content.
• Monitor comments and direct messages and direct inquiries to the appropriate Faculty webpages or staff members.
• Monitor social media platforms for trolling, hate speech, misinformation, and other inappropriate or harmful content.
• Escalate content that does not comply with Faculty or University equity, safety, and related policies to the direct supervisor.

Requirements

• Strong understanding of current social media usage, platforms, formats, trends, and online culture.
• Proven experience with organization accounts on Instagram, Facebook, LinkedIn, YouTube, Buffer, and other relevant channels.
• Creativity and a strong instinct for what makes social content engaging.
• Experience creating social media content, including basic graphic design, copywriting, and video editing. Proficiency with Adobe Creative Suite and experience with photography and video production are required.
• Strong time-management skills.
• Strong proofreading and quality-control skills, with excellent attention to accuracy, consistency, word count, formatting, and visual quality.
• Sound judgment and awareness of social media risks, including the ability to identify and appropriately escalate hate speech, misinformation, trolling, and other harmful or inappropriate content.
• Strong understanding of social media, branding, and visual identity standards
• Ability to ensure content is consistent with Faculty and University safety policy and guidelines.
• Self-starter who can work independently while taking direction and feedback.