Comms & CRM Operations Manager – Financial Services

London, UK (Hybrid)

£50K/yr – £60K/yrManagerFull time

Posted 11 days ago

Job Description

Responsibilities

CRM Strategy & Growth: Drive marketing CRM strategy to achieve customer acquisition, pipeline growth, and retention targets through audience profiling and customer insight.
Data Integrity: Maintain the accuracy and cleanliness of all data within the CRM platform.
Workflow Automation: Develop and manage audience selections and workflows, identifying opportunities to optimize and automate internal processes.
Data Analysis: Partner with the insight team to perform deep-dive data analysis to optimize marketing activities.
Reporting & Dashboards: Support the development of CRM reporting capabilities and dashboards in collaboration with DI&A and Planning teams.
Campaign Delivery: Collaborate with stakeholders to execute a 1:1 communications calendar, including trigger-based, lifecycle, and reactive messaging.
Personalisation & SQL: Leverage SQL and platforms like Salesforce DESelect/Data 360 to extract and manipulate large datasets for personalised content delivery.
Operational Coordination: Manage CRM operational requests and lead the subsequent planning and delivery of responses.
Process Documentation: Maintain comprehensive process documentation and ensure adherence to industry best practices.

Requirements

CRM Expertise: Proven experience managing high-volume, multi-channel campaigns for a major consumer brand (Retail, FMCG, or Financial Services preferred).
Technical Proficiency: Hands-on experience with top-tier ESPs (Salesforce Marketing Cloud preferred) and audience tools like DESelect or Data360 (or equivalent) .
Data & SQL: Intermediate SQL skills with a strong background in database segmentation and complex data extraction.
Strategy & Targeting: Skilled in designing and managing dynamic email and DM campaigns from targeting through to fulfillment.
Analytics: Proficient in monitoring campaign performance and using reporting tools like Tableau or Power BI.
Communication: Ability to translate complex technical data into clear, actionable insights for senior stakeholders.

Preferred

Regulated Industry: Experience working within Financial Services or a similar regulated environment.
Personalisation: Hands-on experience with recommendation engines and personalisation tools.
Omnichannel Strategy: A solid understanding of how to drive and influence customer behavior across multiple channels.

John Lewis Partnership

We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us. We’re ruthlessly focussed on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose. As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective.As Partners, we make all the difference, and we all own it. Visit www.jlpjobs.com directly to view our current opportunities.

London, England, GBR

36K employees (1,997 in marketing)

www.jlpjobs.com