Responsibilities

• Review and evolve annual brand plans for each brand to take to market, identifying channel growth strategies for each brand.
• Oversee brand performance — including NPD, value engineering, trade marketing and promotional activity.
• Set and manage annual budgets covering customer promotional activity and trade marketing spend to maximise sales and profitability.
• Build and manage strong relationships with brand owners and sales teams, ensuring alignment on performance and brand plans.
• Identify and drive NPD opportunities to grow branded sales and expand into new categories.
• Collaborate with the wider commercial team to spot opportunities, mitigate risks, and deliver above-market performance.
• Collaborate with appointed marketing and social media agencies to plan, develop, and execute annual social and digital campaigns that drive engagement, brand awareness, and business growth across a diverse portfolio of platforms. Ensure all activity aligns with strategic objectives, leverages best practices for each channel, and delivers measurable results.

Requirements

• You’ll be an experienced FMCG professional with a proven track record in marketing and commercial roles, ideally with exposure to both brand and private label.
• You are highly creative, well organised, with good analytical skills, turning opportunities and insights into clear actions. A desire to have confidence presenting to customers, internal teams and senior stakeholders as well as being a natural influencer and communicator, you excel at building alignment, managing priorities and delivering results in a fast-paced environment.