Responsibilities

• THE CHIEF CAMPAIGNS & ENGAGEMENT OFFICER LEADS AN INTEGRATED DIRECTORATE RESPONSIBLE FOR: Fundraising and Supporter Engagement Strategic Partnerships Communications and Brand Audience Engagement Stories and Content BBC Engagement The role is accountable for: Continuing BBC Children in Need's evolution from a successful annual appeal into a relevant and engaging year-round organisation, while maximising the impact of the annual Appeal. Growing and diversifying annual income in excess of £50 million. Building deeper relationships with supporters, audiences, partners and the BBC. Using evidence, insight and children's voices to increase public understanding of the challenges facing children and young people across the UK and inspire action. Strengthening BBC Children in Need's position as one of the UK's most trusted, relevant and loved charity brands. Ensuring fundraising, communications, partnerships, content and audience engagement work together to maximise organisational impact. Contributing to the strategic leadership and future direction of BBC Children in Need as a member of the Executive Team.

Requirements

• ESSENTIAL CRITERIA: Significant executive or senior leadership experience gained in a complex, high-profile organisation
• A strong track record of delivering growth through a combination of income generation, partnerships, audience or supporter engagement, communications, marketing, media, brand or related disciplines.
• Experience of diversifying income through multiple channels and approaches, and developing significant external partnerships and long-term relationships.
• A strong understanding of how brand, storytelling, content, partnerships, fundraising and audience engagement can work together to build support and deepen public connection.
• Evidence of developing and delivering strategies that have strengthened audience engagement, supporter loyalty and organisational relevance.
• Experience of leading multidisciplinary teams and working across organisational boundaries to turn ambitious strategy into effective delivery.
• Experience leading organisational growth, transformation or significant change.
• Personal Attributes A strong commitment to the mission and values of BBC Children in Need.
• The ability to use evidence, insight, research and lived experience to inform strategy, understand audiences and shape effective engagement.
• Strong commercial and financial judgement