Responsibilities

• Own the demand gen campaign calendar end to end, keeping every program on schedule and error-free from kickoff to wrap.
• Build, schedule, and launch email programs, including dedicated sends and event-related email.
• Own evergreen programs across the full funnel, from early-stage education tracks through mid-funnel consideration content to late-stage, sales-ready nurture.
• Manage webinar production from registration page through post-event follow-up, including promotion, speaker coordination, and attendee experience.
• Plan and execute direct mail and gifting campaigns, coordinating timing and targeting with ABM and Sales priorities.
• Source the copy and assets that power webinars, nurture tracks, and email programs.
• Coordinate with Creative, Product Marketing, and Sales to keep messaging, assets, and timing aligned across every campaign.
• Own reporting for every campaign you execute, covering registrations, attendance, email performance, pipeline contribution, and ROI.
• Report results back to all key stakeholders on a consistent cadence.
• Turn campaign data into clear takeaways that inform the next test or iteration.

Requirements

• 3-5 years of experience in demand generation or campaign marketing, with hands-on execution across email, webinars, and direct mail or offline programs.
• High personal drive to execute programs on time, with the discipline to manage multiple concurrent campaigns without dropping details.
• Cares about what happens to a lead after the campaign ends, not just whether it launched on time.
• A test-and-iterate mindset, comfortable running experiments and using the results to improve future campaigns.
• Strong reporting skills, comfortable owning campaign performance reporting and presenting results to stakeholders across the business.
• Excellent cross-functional collaboration skills, particularly partnering with growth marketing and ABM stakeholders.
• Experience supporting or executing account-based marketing (ABM) programs.
• Comfortable working in Notion to stay organized across campaigns and cross-functional projects.
• Comfortable using AI tools day to day to speed up execution and support testing.
• Experience in B2B SaaS, especially in finance, FP&A, or related software categories.

Benefits

• 2 Volunteer days, Birthday PTO, and quarterly company Wellness Days
• 3 months supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave
• Annual Planful Palooza, our in-person, company-wide culture kickoff held in cities like San Diego, Denver, and most recently - Palm Desert, California!
• Team-specific offsites in cities like New York, Sonoma, or our brand new HQ based in downtown San Francisco
• Office hubs in San Francisco, Toronto, and London. We also offer benefits such as home office setup, and monthly wifi and cell phone reimbursements for all employees, in-office or remote.
• Company-wide Mentorship program with Executive sponsorship of CFO and Manager-specific monthly training programs
• Employee Resource Groups such as Women of Planful, Parents of Planful, and many more. We encourage our teammates to bring their authentic selves to the team, and have full support in creating new ERGs & communities along the way