Responsibilities

• Lead the planning and delivery of integrated marketing campaigns that advance approved BRCC International go-to-market plans, generate demand, and support revenue growth.
• Partner with Sales, Account Management, Product, and senior marketing leaders to translate business priorities into compelling campaigns, audience strategies, and measurable marketing objectives.
• Develop a deep understanding of client personas, buyer journeys, market needs, BRCC products and solutions, and regional nuances to inform targeting, positioning, channel strategy, and campaign design.
• Monitor the competitive landscape, market trends, customer and regulatory communications developments, and customer-experience trends to identify opportunities and maintain differentiated positioning in EMEA.
• Partner with the VP of Marketing and business leaders to shape and lead the development of solution-focused content and thought leadership that builds market awareness, supports pipeline growth, and strengthens client relationships.
• Provide direction and support to the Regional Marketing Specialist, marketing centers of excellence, and agency partners to deliver high-quality, on-brand work.
• Lead cross-functional campaign planning and provide oversight for execution across digital, content, creative, brand, events, and external partners.
• Measure campaign performance, identify optimization opportunities, and share actionable recommendations with stakeholders.
• Manage approved marketing investment, including budget tracking, forecasting, and performance reporting.

Requirements

• 5+ years of financial services or fintech marketing experience with an emphasis on leveraging different marketing tactics, such as SEM/Social, webinars/virtual events, to reach key buyers.
• Excellent communication and presentation skills (verbal and written); able to convey complex information in an understandable and compelling manner.
• Ability to organize, prioritize and work well in a fast-paced, collaborative and matrixed environment.
• Experience in campaign management, including idea generation, execution, tracking, measurement, and refinement.
• Influencer with great interpersonal skills and proven ability to achieve alignment across a range of different views and interests.
• Budget and expense management.
• Proficient in MS Office Suite, especially Word, PowerPoint and Excel; experience with AirTable, Sprinklr, On24, project management tools a plus.

Preferred

• Bachelor's Degree (preferably with a concentration in marketing or strategy)
• Requires in-depth knowledge and experience
• Uses best practices and knowledge of internal or external business issues to improve products or services
• Solves complex problems; takes a new perspective using existing solutions
• Works independently, receives minimal guidance
• Acts as a resource for colleagues with less experience
• Functional Knowledge - Requires understanding and application of procedures and concepts within own discipline and basic knowledge of other disciplines
• Business Expertise - Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market
• Leadership - Acts as a resource for colleagues with less experience; may lead small projects with manageable risks and resource requirements
• Problem Solving - Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information