Own the translation of research into simple, powerful brand strategies that drive client growth, while supporting end-to-end projects from brief to analytics and reporting.

• Conducting and cascading relevant research to understand markets, competitive environments and target audiences of our clients’ brands.
• Conducting market research and supporting Lead Planners with developing research briefs, observing research, and conducting analysis/developing research findings into actionable next steps.
• Research and acquire knowledge quickly in scientifically complex therapy areas where required.
• Strategic development through boiling down information, insights, and research findings into a brand/comms strategy that is simple yet powerful, and aligned with what the clients’ brands really need.
• Support end-to-end projects from unpicking the brief through to workshop moderation, strategic development, analytics and reporting.
• Championing consistency of use of processes across all parts of the agency to ensure a collective understanding of the tools and processes used with the strategy planning process.
• Support wider agency strategy through everyday work, to effectively build client brands, create business opportunities and support business growth.
• Working closely with Lead Planner, develop strategic relationships with clients; become a confident and trusted planning advisor for allocated brands.
• Attend and contribute to strategically and creative-led meetings both internally and with clients, proactively offering appropriate challenge to improve the brief.
• Routinely present internally and externally as required, have a presence and support Lead Planner with managing the audience effectively.