Responsibilities

• You define the strategic territory of each project: the framework that guide every creative decision that follows.
• You do real research: ethnography, market analysis, trend forecasting, benchmarking. And you turn it into actionable insight, not endless decks.
• You have your own way of working with AI: as a layer of depth, not a shortcut. You use it to explore conceptual territories, challenge your own assumptions, and generate hypotheses you then validate. You have a method, and it keeps evolving.
• You tell stories: from brief to creative rationale, from workshop to strategy doc. Your writing is part of your value.
• You present to clients with clarity and conviction: defending decisions, articulating the why behind every choice.
• You design and facilitate co-creation and innovation workshops with clients. You know how to walk into a room full of stakeholders and make the session work.
• You work with the creative team from day one. Strategy doesn't stop when the visual work begins: you stay with it to the end.
• You manage your own time and priorities. You know how long things take and communicate early before it becomes a problem.

Requirements

• At least 3 years of experience in a creative agency or design studio.
• A deep understanding of the consumer branding: identity, narrative, positioning, architecture.
• Strong conceptual thinking: the ability to move from abstract idea to concrete execution.
• Real experience with research methodologies: ethnography, interviews, cultural analysis. Beyond desk research.
• An active practice with AI tools applied to strategy. Real interest, not passive familiarity.
• Excellent written and spoken Spanish and English. Catalan and Portuguese are a bonus.
• The kind of proactivity that sees what needs doing before anyone asks.
• Genuinely curious: about people, culture, business, and the world brands live in.