Responsibilities

• Lead the design and continuous improvement of a unified brand operating system, establishing governance frameworks, service-level standards, and standardized workflows from brief to deployment across Chase and JPM Personal Investing
• Partner with the Creative Director to operationalise the in-house studio by defining end-to-end processes, workflows, roles/responsibilities, and handoffs to improve consistency, quality, and throughput
• Drive operational efficiency through capacity planning, sprint and traffic management, and defined turnaround times, reducing rework and accelerating time to market across all brand initiatives and in house-studio
• Own and evolve the brand technology stack and delivery roadmap, ensuring interoperability with marketing systems and driving adoption of digital asset management, creative review, and dynamic content tools across teams
• Define and implement AI-assisted brand workflows, including guardrails, human-in-the-loop review processes, and ongoing monitoring of accuracy, risk, and efficiency for brand AI use cases
• Lead annual and quarterly brand planning cycles, setting objectives and key results in partnership with brand director, Brand leads and market leads, and where relevant managing key vendor and agency relationships through performance scorecards and structured escalation paths
• Partner with the brand director, brand and market leads to operationalise international market entry programs by establishing governance frameworks, service-level standards, and standardized workflows that also manage translation and transcreation processes
• Maintain a unified design system with segment-specific libraries for Chase and JPM Personal Investing (tone, disclosures, imagery, and templates)
• Build and sustain cross-functional partnerships across Digital, Product, Legal, Compliance, Risk, and Technology teams to drive brand strategy and embed controls at scale and work directly with US brand leads across Chase and JPM PI to ensure knowledge share, best practice and standardisation across brands
• Galvanizes brands across the organisation by delivering and operationalising employee brand programs and in-market enablement and training

Requirements

• Formal training or certification on brand operations concepts and 10+ years applied experience
• Extensive years of progressive brand leadership experience running brand organizations in large, matrixed environments, including oversight of international expansion and market entry programs
• Proven end-to-end ownership of brand strategy and operations — including governance, tooling, and production — with demonstrated ability to translate strategy into scalable, repeatable execution across multiple markets and channels
• Demonstrated success leading multi-brand or dual-brand environments, with the ability to standardize where appropriate and tailor for distinct audience segments across geographies
• Deep experience establishing and evolving brand architecture, naming systems, and identity frameworks, with stewardship of voice, tone, and disclosure standards at global scale
• Track record building and operating global brand programs, including localization models, asset libraries, translation and transcreation processes, and in-market enablement
• Strong partnership experience with Legal, Compliance, and Risk functions to embed controls internationally, with measurable improvements in approval rates and audit outcomes
• Data-driven mindset with accountability for objectives and key results and key performance indicators, including time-to-market, cost-to-serve, brand consistency, and automation adoption

Preferred

• Experience in financial services or another highly regulated, multi-market industry with complex compliance and disclosure requirements
• Familiarity with brand technology platforms such as digital asset management, creative review, and dynamic content tools, with experience driving adoption across distributed teams
• Experience deploying and scaling AI-assisted brand workflows with clear guardrails and human-in-the-loop controls
• Demonstrated ability to build and scale brand enablement programs, including training curricula, playbooks, and office hours that build capability across large organizations
• Experience managing agency and vendor ecosystems at enterprise scale, including contract negotiation, performance management, and relationship governance