Brand Marketing Manager - Sport | Brighton, Brighton and Hove, UK

Brand Marketing Manager - Sport

Brighton, Brighton and Hove, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Job Summary

Own cross-channel brand and campaign ownership with a digital-first content engine, driving awareness, leads and retention for a sports and travel education portfolio.

Brand & Campaign Ownership: Develop annual plans, calendars and integrated campaigns spanning digital, social, print, partnerships and events.
Customer Journey & Partnerships: Optimise journeys with CRM, sales and digital teams and lead partnerships, sponsorships and on-site experiences.

Job Description

Responsibilities

Brand Planning, Campaigns & Customer Journey: Develop annual brand marketing plans and content calendars aligned to commercial objectives, supporting awareness, lead generation and repeat business.
Deliver day-to-day marketing activity across digital, social, print, partnerships and events.
Own media plan development and delivery, and relationship with publications
Brief and coordinate creative, design and digital teams to deliver integrated campaigns.
Own and optimise the customer journey for your brands, working with Digital, CRM and Sales.
Maintain strong understanding of brand positioning, audience insight and customer behaviour.
Supporting the Head of Marketing on specific brand related projects
Content Development & Creative Execution: Own the content plan and calendars for your brand, creating purpose-led, digital first content
Work with designers & content creators to produce multi format assets (social, blogs, case studies, itineraries, brochures, email, video, presentations).
Ensure content follows digital best practice (SEO, AEO, AI search), drives visibility and supports engagement, enquiry or retention.

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