Responsibilities

• Brand Planning, Campaigns & Customer Journey: Develop annual brand marketing plans and content calendars aligned to commercial objectives, supporting awareness, lead generation and repeat business.
• Deliver day-to-day marketing activity across digital, social, print, partnerships and events.
• Own media plan development and delivery, and relationship with publications
• Brief and coordinate creative, design and digital teams to deliver integrated campaigns.
• Own and optimise the customer journey for your brands, working with Digital, CRM and Sales.
• Maintain strong understanding of brand positioning, audience insight and customer behaviour.
• Supporting the Head of Marketing on specific brand related projects
• Content Development & Creative Execution: Own the content plan and calendars for your brand, creating purpose-led, digital first content
• Work with designers & content creators to produce multi format assets (social, blogs, case studies, itineraries, brochures, email, video, presentations).
• Ensure content follows digital best practice (SEO, AEO, AI search), drives visibility and supports engagement, enquiry or retention.