Responsibilities

• Own planning and execution of integrated brand campaigns across digital, social, PR, retail, community, and e-commerce channels.
• Develop marketing calendars, campaign plans, and go-to-market strategies for seasonal launches, product drops, and cultural moments.
• Translate brand objectives into briefs and actionable plans for internal teams and partners.
• Monitor campaign performance and use insights to improve effectiveness.
• Partner with the Creative Lead to develop campaigns and storytelling that strengthen brand identity.
• Ensure creative output reflects brand values, positioning, and aesthetic.
• Help shape brand narratives for existing communities and new audiences.
• Work with Social, Affiliates, PR, and Partnerships teams to build authentic consumer engagement.
• Support growth of creator, ambassador, and community relationships across markets.
• Identify opportunities to increase brand visibility through partnerships, events, and cultural moments.

Requirements

• 5–8+ years’ experience in brand marketing, ideally within streetwear, fashion, lifestyle, or consumer brands.
• Strong understanding of streetwear culture, trends, communities, and consumer behaviour.
• Proven experience developing and delivering integrated marketing campaigns.
• Strong understanding of brand building alongside digital and performance marketing channels.
• Experience working collaboratively with creative teams, agencies, and cross-functional stakeholders.
• Ability to use data and insights to inform decisions and measure campaign impact.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

Nice to Have

• Passionate about culture, creativity, and building brands with meaning.
• Strategic thinker who is equally comfortable delivering hands-on execution.
• Strong communicator with the ability to influence and collaborate across teams.
• Commercially minded with a focus on driving measurable impact.
• Curious, adaptable, and excited by the opportunity to help scale ambitious global brands.

Benefits

• Company pension
• Enhanced maternity leave
• Health & wellbeing programme
• On-site gym