Responsibilities

• Lead the planning and delivery of multi-channel marketing campaigns that drive awareness, engagement and growth.
• Develop clear campaign messaging, propositions and priorities aligned with business and partner objectives.
• Work closely with the creative team to bring marketing campaigns to life.
• Oversee the creation of compelling content that reinforces PenCarrie's expertise and industry authority.
• Develop PR initiatives that enhance brand reputation and secure relevant industry coverage.
• Identify opportunities to strengthen PenCarrie's voice and influence within the market.
• Lead PenCarrie's presence at industry and customer events from planning and promotion through to delivery and evaluation.
• Develop customer marketing initiatives that increase engagement, loyalty and long-term value.
• Ensure every event delivers a positive brand experience and measurable commercial outcomes.
• Partner with Sales to create tools, resources and campaigns that support customer acquisition and growth.

Requirements

• Marketing qualification and at least 5 years' relevant marketing experience.
• Proven experience within a B2B marketing environment.
• Strong commercial awareness and strategic planning capability.
• Experience planning and delivering events.
• Excellent project management and stakeholder management skills.
• Outstanding written and verbal communication skills.
• Experience leading and developing a small team.
• Ability to manage multiple priorities and deliver results in a fast-paced environment.

Preferred

• Experience within apparel, textiles, distribution or a related B2B sector.
• Experience working with external agencies and partner brands.
• Strong understanding of content marketing, PR and integrated campaign delivery.