Marketing & Brand Lead
Royal Osteoporosis Society
Bath, Bath and North East Somerset, UK (Remote)
In-houseFull-timeMid level
1 day ago
Brand & Marketing Manager
London, UK (Hybrid)
Salary Not AvailableMid LevelTemporary
Posted 4 months ago
Job Summary
Own and elevate global brand strategy through insight-led activation, with cross-functional ownership of performance metrics, creative execution, and market-leading storytelling that differentiates in beauty/FMCG.
- Translate consumer insight into compelling concepts, activation plans, and cross-channel storytelling.
- Own brand health, sales, and SKU performance reporting to drive continuous improvement.
Job Description
- Develop and execute insight-led global brand strategies aligned to business objectives
- Champion the customer—using insight to enhance brand experience and engagement
- Own brand performance reporting, tracking KPIs and driving continuous improvement
- Ensure brand consistency across all touchpoints, including copy, content, and guidelines
- Deliver compelling 360° activation plans across channels
- Contribute to global marketing plans with clear, measurable outcomes
- Keep ahead of trends, competitor activity, and innovation to inform strategy
- Partner closely with Product teams to align development with brand strategy
- Support NPD launches with clear positioning and impactful storytelling
- Conduct ongoing competitor and category analysis to maintain a best-in-class offering
- Proven experience in brand management, ideally within beauty or FMCG
- Strong commercial acumen with the ability to translate insight into action
- Confident communicator with experience working cross-functionally
- Highly organised, proactive, and results-driven
- Passion for brands, innovation, and delivering exceptional customer experiences
KMI Brands Ltd
KMI Brands is a creator of beauty and wellbeing brands with purpose, enhancing the lives of our global communities and protecting the planet every step of the way as a Certified B Corp. As one of the fastest growing British beauty businesses, we develop, market and distribute award-winning brands with a reputation of delivering innovative, performance-led products and uncompromising customer experience. Our portfolio of own brands includes 97% natural haircare brand Noughty, and Plantopia, our new holistic wellness brand. We’re also Ted Baker’s longest standing license partnership, covering fragrance, toiletries and cosmetics. Together, we live life beautifully.
Marketing Team
Marketing Team Size
15 (25% of company)
Traffic Signals
Monthly Visitors
2.4K
Traffic Source Mix
Search
61.2%
Direct
24.7%
Referral
8.9%
Social
3.8%
Paid
1.2%
Headcount Trend
Current headcount: ~60
Links
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