Brand Marketing Manager

Gloucester, Gloucestershire, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

Job Summary

As a hands-on brand marketer, you will own end‑to‑end brand activations, trade and digital marketing programs, and partnership-aligned content from concept to delivery, driving performance across ecommerce, retail, social, and influencer channels.

  • Lead brand activations and creative production
  • Drive digital/ecommerce and social/influencer activity
  • Collaborate with Sales and retail partners and monitor performance

Job Description

Responsibilities

  • Lead brand activations and creative projects from concept through to delivery, including campaign assets, artwork, graphics, illustrations, POS and brand collateral, ensuring all activity is aligned with brand guidelines.
  • Manage photoshoots and creative production, coordinating projects from initial brief and concept through to execution and final delivery, while working closely with the Creative Services team and external agencies.
  • Work closely with Sales and key retail partners to develop and deliver commercially focused trade marketing activity, supporting sell-out through effective brand presentations, sales tools, POS and trade show activity.
  • Drive digital and eCommerce marketing activity, working with eCommerce, performance marketing and digital teams to ensure brand plans are effectively executed across mono and multi-brand websites, email, PPC and paid social.
  • Lead social media, content and influencer activity managing content calendars and organic social activity, while developing relationships with influencers, style setters and agencies to increase brand awareness and engagement.
  • Monitor performance, budgets and commercial impact, analysing campaign results, reporting against KPIs and ROI, managing marketing spend and identifying opportunities to improve brand and sales performance

Requirements

  • This is a hands-on role for a creative and commercially minded brand marketer who can combine creative thinking, design skills and strong project management. You’ll be someone who enjoys bringing brands to life across multiple channels.
  • Experience managing marketing strategies across ecommerce, dropship and wholesale channels
  • Experience working within a fast-paced marketing team or agency environment
  • Experience working with strategic retail partners and supporting commercial/sales teams
  • Strong project management skills across multiple marketing channels and campaigns
  • Experience managing and delivering brand photoshoots
  • Excellent communication and relationship building skills, with the confidence to work with teams at all levels
  • Proactive approach with the ability to take ownership, solve problems and bring new ideas to the table
  • Excellent organisation and attention to detail, with the ability to manage multiple projects and deadlines
  • A genuine interest in lifestyle brands and the ability to immerse yourself in the personality and consumer of each brand

Benefits

  • 25 Days annual leave entitlement
  • Enhanced maternity and paternity leave
  • Generous staff discounts on all brands we supply
  • Life Assurance & Company Pension
  • Local Gym Membership Discount
  • Free Mortgage advice & £0 Broker Fee
  • Eyecare Vouchers

Brand Marketing Manager

Gardiner Bros · Gloucester, Gloucestershire, UK · Unknown