Responsibilities - Brand Strategy and Development - Campaign Planning and Execution - Audience Engagement and Growth - Performance Monitoring and Optimization - Collaboration and Alignment Requirements - Proven experience in brand marketing, with expertise in developing and executing brand strategies across multiple channels. - Strong ability to define and refine brand guidelines, ensuring consistency in messaging, visuals, and tone. - Experience in designing and implementing brand-focused campaigns that drive awareness, engagement, and audience growth. - Data-driven mindset with a focus on embedding analytics into brand strategies and campaign optimization. - Exceptional collaboration skills, with experience working closely with cross-functional teams, including content marketing, campaign management, and creative teams. - Strong organizational and strategic planning skills, with the ability to manage multiple brand campaigns and initiatives simultaneously. - Familiarity with audience engagement strategies, community-building efforts, and influencer partnerships. - Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities. Nice_to_have - Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities. - Familiarity with audience engagement strategies, community-building efforts, and influencer partnerships. Benefits - Great community: a welcoming culture with in-person and online social events, our Walk the World charity day and active diversity and inclusion networks - Broader impact: up to four days per year to volunteer, with charity match funding available too - Career opportunity: bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning, with internal mobility support - Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and flexible work locations - A flexible range of personal benefits to choose from, plus company funded private medical cover - A ShareMatch scheme to become an Informa shareholder with free matching shares - Strong wellbeing support through EAP, mental health first aiders, a healthy living subsidy, health apps, and more - Recognition programs and opportunities to collaborate with teams worldwide