Responsibilities

• Jack & Coke Partnership transition management : Partner effectively across teams to support a smooth transition of the Jack & Coke portfolio back into to the Brown Forman ownership. Build strong strategic relationships with key internal and external partners to ensure close alignment.
• RTD portfolio and innovation leadership: Optimise the existing portfolio and identify white-space opportunities to shape a clear multi-year roadmap. Lead high-impact innovation from development through to launch, ensuring alignment with brand strategy, commercial priorities and long-term RTD growth ambitions.
• Market research and ideation: Leverage consumer insights, category performance and cultural trends to shape an insight-led approach. Translate these learnings into viable business opportunities, compelling innovation territories and a strong pipeline of new product ideas.
• Jack & Coke partnership activation: Work closely with the Jack Daniel’s Communications team to amplify the Jack & Coke partnership. Translate brand positioning into culturally relevant, high-impact consumer experiences that strengthen engagement and reinforce Jack Daniel’s premium credentials.
• Brand planning: Support the annual Jack Daniel’s brand planning process, ensuring clear strategic alignment with commercial objectives, growth priorities and the broader UK brand agenda.
• Performance tracking and optimisation: Track performance, analyse results and identify key learnings to optimise activity. Use insights, commercial performance and business impact to inform recommendations and improve future plans.
• Cross - functional collaboration: Engage, influence and collaborate with internal cross-functional partners across Insights, Customer Marketing, Sales, Supply Chain, Legal, Finance and Global teams. Translate brand strategies into actionable commercial plans that support effective execution across the business.
• A&P budget management: Manage A&P budgets with discipline and accuracy, including tracking, forecasting and spend optimisation.

Requirements

• Qualified in marketing and/or minimum 4 years relevant experience
• Spirits/Beverage/CPG industry experience
• Proven track record of successfully delivering brand growth in a highly competitive environment
• Commercial acumen, P&L literate
• RTD experience would be a plus

Preferred

• Curious and data-driven: keeps close to consumer, category and cultural trends, translating insights into clear actions for the RTD portfolio.
• Passionate brand builder : brings energy and conviction to inspire others behind the brand and its growth ambitions.
• Strong cross-functional collaborator : builds positive working relationships across teams and partners effectively to deliver shared goals.
• Agile self-starter : works with pace, ownership and flexibility, remaining confident and effective in ambiguity.

Benefits

• Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.