Responsibilities

• Lead the development and implementation of tactical marketing plans and product communications
• Ensure that the brand strategy and marketing mix are adequately adapted to each sales channel's requirements
• Collaborate with category, and strategic accounts teams to ensure alignment and effective rollout of campaigns
• Monitor performance, analyse results, and adjust strategies as needed
• Manage advertising and promotions budgets, evaluating effectiveness and ROI
• Conduct market and competitor analysis to inform strategic decisions
• Build strong relationships across the business and with key external partners

Requirements

• Strong commercial focus and extensive marketing experience
• Previous veterinary marketing experience is required
• Proven expertise in brand management and budget ownership
• Excellent project management and multitasking skills
• Experience leading cross-functional initiatives
• Proactive, solution-oriented mindset
• Strong communication and influencing abilities