Responsibilities

• Develop and execute the annual marketing plan for the CMA portfolio, aligned with brand and commercial objectives.
• Support delivery of sales, financial and market-share goals, tracking performance and turning insight into action.
• Use market, customer and competitor insights to identify growth opportunities and inform brand priorities.
• Develop compelling HCP marketing and educational programmes across relevant primary and secondary care audiences.
• Plan and deliver integrated omnichannel campaigns across digital, CRM, field-force and face-to-face channels.
• Translate scientific evidence into clear, differentiated and compliant brand communications.
• Build understanding of the patient pathway, NHS environment and prescribing landscape
• Partner closely with Sales, Medical, Regulatory, Finance, Supply and other cross-functional stakeholders
• Brief and manage agency partners and deliver projects from concept through to approval, implementation and evaluation.
• Manage allocated marketing budgets and continually optimise activity based on performance and customer engagement.

Requirements

• Brand management or relevant marketing experience, ideally within healthcare, or medical nutrition, space.
• Strong commercial and analytical capability with confidence interpreting market and performance data.
• Experience developing and executing integrated marketing campaigns.
• Strong communication, presentation, storytelling and stakeholder-management skills.
• Digital marketing capability and an understanding of insight-led customer engagement.
• Strong project-management skills with the ability to manage multiple priorities and agency partners.
• Experience in medical nutrition, infant nutrition, paediatrics, allergy or HCP marketing is advantageous but not essential.

Preferred

• The skills for success Commercial awareness, brand management, annual marketing planning, strategic thinking, HCP marketing, omnichannel campaign execution, market analysis, customer insights, competitor analysis, sales and market share growth, financial acumen, data-driven decision making, stakeholder management, cross-functional collaboration, digital marketing, CRM marketing, content development, scientific communication, healthcare marketing, medical nutrition knowledge, NHS understanding, prescribing landscape awareness, project management, agency management, budget management, performance tracking, customer engagement, presentation skills, storytelling, communication skillls.

Benefits

• With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.