Brand Manager - Ireland

Woking, Bracknell Forest, UK (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the ROI marketing plan across multiple channels and campaigns, turning brand and retail strategies into commercially sharp activity that moves in-market ROI.

  • Own the ROI calendar: end-to-end planning, on-time delivery and full execution across retail, media, digital, social and PR.
  • Drive cross-channel campaigns: coordinate retail, media, social and PR to lift awareness, footfall and sales while staying culturally relevant.

Job Description

Responsibilities

  • Lead the ROI Marketing Calendar: Own the end-to-end planning and delivery of the ROI retail calendar, ensuring campaigns are commercially sharp, relevant and delivered on time and in full.
  • Drive Sales Growth Through the Full Marketing Mix: Develop and execute integrated marketing plans across retail, media, digital, social, PR and restaurant channels to drive awareness, footfall, frequency and sales growth.
  • Manage Creative and Media Agency: Lead day-to-day management of creative, media, social and PR agency partners, setting clear briefs, timelines and feedback to deliver brilliant work, efficiently and effectively.
  • Build the KFC Brand in Ireland: Create culturally relevant campaigns and moments that keep KFC front of mind in Irish communities, grow share of voice and strengthen brand relevance.
  • Maximise the Restaurant Experience: Work closely with Operations, Franchise and Restaurant teams to ensure campaigns land brilliantly in restaurant, with clear toolkits, strong execution and a guest experience that brings the brand to life.
  • Local Restaurant Marketing: Support targeted local marketing plans for new openings, competitor challenges and priority trading opportunities, tailoring activity to community needs and commercial objectives.
  • Champion Performance and Continuous Improvement: Track campaign performance, share learnings and bring a challenger mindset to improve planning, execution and ROI across future activity.
KFC logo

KFC

We’re KFC. The iconic, brand making world-famous finger lickin’ good fried chicken since 1952. Our unrivaled people and culture are the true heart and soul of our brand. It’s where our people promise comes to life every day. Where our employees can be their best selves, make a difference, and have fun — serving chicken and delighting customers at more than 28,000 restaurants in 150 countries and territories around the world. There’s room for all people and voices at our table. Pull up a chair. At the center of our restaurant system is the KFC Global division, which serves as our global Restaurant Support Center (RSC) headquartered in Dallas, TX. Here, we support our regional in-market teams, franchise business partners, and nearly one million team members who serve up our delicious fried chicken around the world. We’re redefining what the future of work looks like. Our 15 business units partner to develop strategies, tools, and best practices for success. KFC Global offers a hybrid work environment — trusting our people to work their best way, whether in the office or at home. No matter your role or function, everyone works with teams from across the globe to drive our shared vision — sharing the joy of our best-tasting fried chicken with the world. No matter how or when you connect with us, KFC will be making the best chicken, hands down, for generations to come. In addition to our growing global footprint, as a subsidiary of Yum! Brands (NYSE: YUM), we also get to collaborate on exciting projects with our sister brands, Taco Bell, Pizza Hut, and The Habit Burger Grill. All you have to do is bring it. Bring your individuality to the table. Bring your passion and grit. We’re all about our people. The Originals. Their ideas, stories, and unique contributions make us who we are. And we want you to be part of it.

Founded in 1952
Plano, Texas, USA
88K employees (982 in marketing)

Traffic Signals

Monthly Visitors
4.6M
Monthly Google Ads Budget
$318.5K
Traffic Source Mix
Search
54.4%
Direct
39%
Referral
4.4%
Social
1.3%
Paid
0.8%

Headcount Trend

Current headcount: ~88.9K

Marketing Team

Marketing Team Size
472 (1% of company)
Median Career Experience
12.5 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.3M
Last Raise
$2.3M
Series Unknown, 12 years ago

Funding History

  • Jul 2014
    Series Unknown • $2.3M

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