Responsibilities

• Brand strategy and planning
• Brand architecture and naming
• Brand campaigns and media
• Brand management and stakeholder engagement

Requirements

• You’ll bring a wealth of brand management experience gained in 2 or more complex businesses
• Significant hands-on experience leading and delivering brand strategy, brand architecture, naming and integrated brand planning within complex organisations.
• Proven experience operating at a senior level, acting as a trusted adviser on brand matters and influencing decisions across a broad range of stakeholders.
• Extensive experience developing and applying brand architecture frameworks across products, services, propositions or portfolios.
• Strong experience leading naming projects, from strategic development and evaluation through to recommendation and implementation.
• Ideally, experience gained within a customer champion brand, or a complex multi-brand organisation where navigating brand architecture and competing business priorities is a critical part of the role.
• The confidence and credibility to engage senior stakeholders, challenge constructively and provide expert brand counsel.
• A strong understanding of how brand strategy translates into effective campaigns, with a good working knowledge of paid, owned and earned media.
• Excellent strategic thinking, communication and commercial judgement, with the ability to simplify complex issues and turn them into clear, actionable recommendations.
• Highly organised, collaborative and outcome-focused, with the ability to manage multiple priorities in a fast-paced environment.

Benefits

• 25 days holiday pro rata, increasing through length of service
• An enhanced pension plan and life insurance
• Many other benefits and online discounts
• Viva wellbeing programme includes mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.