Brand Manager

London, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own brand storytelling and cross-channel execution for a healthcare brand, aligning messaging with the patient and care journey while delivering events and assets on time and budget.

  • Own multi-channel messaging and propositions across care homes and hospitals
  • Lead events collateral, print and digital assets, and self-serve tools to boost engagement and enquiries

Job Description

Responsibilities

  • Create and refine the key messages that matter to our customers
  • Build strategies to grow awareness of our homes and services
  • Use demographic insight to tailor brand activity to our audiences
  • Work with stakeholders to bring our Care & Life Enrichment Framework to life externally
  • Stay ahead of industry trends to identify opportunities and risks
  • Oversee the development of print and digital collateral that inspires confidence and drives enquiries
  • Ensure all customer-facing materials reflect our brand guidelines and tone of voice
  • Partner with the digital team to maintain a cohesive brand presence across all channels
  • Lead the creation of event collateral and assets through our web-to-print system
  • Develop self-serve tools and guidance that help homes drive engagement and enquiries

Requirements

  • A confident brand marketer with experience developing propositions and multi-channel messaging
  • Strong stakeholder management and communication skills
  • A strategic thinker who can translate insight into action
  • Experience leading teams and managing multiple projects simultaneously
  • A passion for delivering high-quality work that supports both customer experience and commercial goals

Preferred

    Benefits

    • Access to a range of retail and leisure discounts
    • Access to a range of wellbeing support and Best Doctors Service
    • Opportunity to develop within a hugely supportive team
    Barchester Healthcare logo

    Barchester Healthcare

    Founded in 1992, Barchester started with just one care home. Today, we're proud to have over 260 care homes and six independent hospitals across England, Scotland and Wales that continually meet and exceed all relevant regulatory compliance standards. We deliver exceptional levels of care to over 13,000 residents and patients and we employ over 18,000 dedicated people across the entire organisation.We have continued to remain at the forefront of the UK’s private healthcare sector by providing award-winning care and investing in our employees through training, continuous development and sector-leading rewards packages. We are also proud to be an Above National Living Wage Employer. With an extensive new build growth plan in place, we’re on track to opening 10 new care homes each year, for the next five years. But we can’t continue to thrive without the right people.We promote equal opportunities to our prospective and existing employees and display the Disability Confident logo with pride. We are also the only healthcare provider to be accredited as one of the best companies to work for in the UK by the Best Companies b-Heard Survey. With an array of awards and achievements under our belt, we know that we wouldn’t be where we are today without our people.Our residents, patients and their loved ones rely on us to deliver outstanding person-centred care and support, 24 hours a day, 365 days a year. In fact, every single role across our homes, hospitals and support functions is pivotal in shaping the future of our organisation.

    Founded in 1992
    London, England, GBR
    5.8K employees

    Traffic Signals

    Monthly Visitors
    105.8K
    Traffic Source Mix
    Search
    56.5%
    Direct
    29%
    Referral
    12.6%
    Social
    1.2%
    Paid
    0.7%

    Headcount Trend

    Current headcount: ~5.8K

    Marketing Team

    Marketing Roles Posted (Last 30 Days)
    1