Brand Manager - Adult Socialising Brands: Fentimans at A.G. Barr | London, UK

Brand Manager - Adult Socialising Brands: Fentimans

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Job Summary

Own and drive AG Barr brand strategy across multiple brands, oversee TTL campaigns across digital, social, traditional and retail, align with Commercial/Activation/R&D teams, and optimize ROI through disciplined budgeting and performance reviews.

Brand & Campaign Ownership: Develop and execute brand strategies and across-the-line campaigns with a focus on growth and ROI.
Cross-Functional Collaboration: Coordinate with Commercial, Activation, Innovation and R&D to ensure consistency and impact.
Performance & Optimization: Monitor brand activity, analyze performance, and adjust plans; manage agencies and budget.

Job Description

Responsibilities

Develop & implement brand strategies that align with the AG Barr strategy and goals.
Manage the development and execution of marketing campaigns TTL, including digital, social, traditional media and retail.
Collaborate with the Commercial, Activation, Innovation and R&D teams to ensure brand consistency across all touchpoints and to maximise impact/ROI
Communicate and maximise the delivery of campaigns through the business, supporting our commercial and sales teams in the development of trade plans.
Monitor and evaluate the effectiveness of brand activities, adjusting strategies as needed to achieve business objectives.
Understand your brand performance and generate action plans to address opportunities and risks.
Manage external agencies and suppliers to ensure best in class deliverables and timely execution of brand initiatives.
Stay abreast of industry trends and competitor activity to identify opportunities for innovation and growth.
Develop and manage the brand's budget, ensuring that resources are allocated effectively to support brand initiatives.
Support the annual brand planning process for the brands, reviewing brand performance in the context of the consumer, the market and competitors to deliver annual profit, market share and appropriate consumer measures.