Brand Experience Creative Director

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the creative leadership and strategic execution for experiential events, shaping brand narratives and growing the agency’s creative offering alongside the Managing Director.

  • Lead strategic brand concepts from research to tangible campaigns, mentoring the design team and growing client relationships
  • Drive ideation and production across brand identity, events, motion, and guest journeys to win new accounts and elevate the agency profile

Job Description

Own the creative leadership and strategic execution for experiential events, shaping brand narratives and growing the agency’s creative offering alongside the Managing Director.

  • Wider Business Strategy: Work closely with the Managing Director to understand the vision and direction of the business and support through client relationship and delivery goals
  • Attend business strategy meetings
  • Manage recruitment for new roles across the business – perm and freelance ensuring we have the best talent in the business
  • Input into wider business goals and planning including marketing, training, social presence, insights, and research
  • Actively participate in outward marketing and the business and strengthen your personal profile to help agency fame including but not limited to thought leadership pieces, reports, presentations, and articles
  • Build and grow the creative team function, actively ideating on how to develop and improve the creative offering
  • Offer proactive creative initiatives to clients to help attract and grow accounts
  • Bringing strategy to life – approach the creative process with a strategic brain focusing on brand values, consumer trends, cultural movements, wider industry, and environment context – able to articulate and write up a strategic brand concept with ease, and how to turn it into tangible, cultural first ideas, that has a cohesive narrative from start to finish
  • Leadership – mentor, line manage and develop the wider design team through clear objectives and training either in person or remotely
  • Presentation skills – confident and clear in presenting ideas with ability to guide clients through creative solutions and ideas
  • Wider Business Strategy: (continued) Manage recruitment for new roles across the business – perm and freelance ensuring we have the best talent in the business
  • Ideation – unrivalled creative ideation skillset with ability to lead on creative concepts and ideas putting pen to paper including compelling concept storytelling and inspiring mood boards that make sense
  • Creative variety – lead on creative concepting from brand identity and positioning, through to event execution ideas, motion graphics, social content, spatial planning, activations and guest journeys
  • Wide and varied industry knowledge – capable of suggesting ideas pushing production, technology and industry advancements using wider knowledge
  • Communication – compelling and clear communicator, able to turn anything into a story to sell creative. Able to communicate effectively across the board from the team to suppliers and clients to senior management
  • Relationships – it is second nature to cultivate positive relationships always, across the team, suppliers, and clients, no matter what the situation, to ensure productive ways of working and positive working environments, even when things get tough.
  • Pro-active – able to come armed with solutions and suggestions and lead the way when it comes to pro-actively solving problems, outlining tasks, and delegating
  • Efficient – able to ideate, brainstorm and collate creative responses at speed dealing with multiple briefs at any one time, whilst also managing a team.
  • Accountability – able to navigate difficult conversations with ease and strategically brainstorm solutions alongside the MD
  • Resource – able to effectively manage a wider creative team managing resource and diaries including identifying and facilitating extra resource where needed
  • Financial acumen – understand event pricing models to ensure creative stays within the realms of possibility including cost, timings, and feasibility
  • 15 years+ experience as a creative within events delivering projects up to value of 2 million beyond
  • 5 years+ experience as senior leader within a business or similar role
  • Proven client and team management, concept creation, thought leadership and outstanding creative direction
  • Proven experience working within branding or alongside brand strategists to deliver business messaging in a tangible way. Please provide examples of working with clients on top level conceptual strategy
  • Experience delivering shows / stages / theatrical executions for brands, that tackle both stage direction, motion graphics, experiential moments, lighting and atmosphere, bonus but highly preferable
  • Must have a deep knowledge of culture and entertainment, be hot on trends on TikTok / Instagram, have a broad knowledge of creator culture, and a deep knowledge of artists and designers to reference at all times
  • The following technical knowledge is required: Apple literate; Keynote and ppt proficient; Able to read and interpret CAD and Vectorworks files; Adobe creative Suite proficient; Microsoft Office including Teams; (Bonus: ability to use additional creative programmes)
  • Experience with managing complex client relationships and delivering high-profile experiential projects
  • Strong mentoring and people development skills
  • Excellent communication and collaboration across teams, suppliers, and clients
  • Bonus - ability to use, mentor and advise on key creative programmes - photoshop, C4D, 2D & 3D animation software
Seen Presents logo

Seen Presents

Campaign Experience Awards:Creative Experience Agency of the Year (small) 2025Event Team of the Year 2023 & 2024The Drum: Leader of the Year 2023Creativepool:Small Agency of the Year 2023A proudly female-led group of industry experts grounded in a love for brand experiences and cultivating client relationships based on trust and loyalty. At Seen Presents we believe that live experience is about much more than simply communicating a marketing message, it’s about creating a feeling and driving an emotional response. Making someone genuinely feel something is the most powerful way that we can communicate with them and understanding what provokes those emotions and employing that insight to inform our thinking enhances the impact of the experiences we create for brands. We specialise in creating environments and experiences that become the living and breathing embodiment of your brand, and are designed to make a person feel something specific; whether that be trust, excitement or curiosity, the feeling that an experience creates is central to a brand’s ability to connect with its audience.We have helped some of the worlds most iconic tech, social and entertainment brands connect with their audiences at some of the worlds most prestigious marketing events and experiences including Cannes Lions, Edinburgh Fringe, Eurovision, Upfronts and Advertising Week.We are skilled in making the intangible, tangible. Bringing complex brands and products to life for B2B and B2C audiences across the globe. https://www.instagram.com/seenpresents/?hl=en

London, England, GBR
39 employees (16 in marketing)

Traffic Signals

Monthly Visitors
8.1K
Traffic Source Mix
Search
52.6%
Direct
24.9%
Referral
14%
Social
7.2%
Paid
1.1%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
9 (23% of company)