Responsibilities

• Own the global brand strategy, identity and tone of voice, and be the final word on how Wild shows up across every channel, market and partner.
• Lead and develop the Brand team across social, licensing and brand management, setting a clear vision and high standards.
• Lead the Creative team, raising the craft of the output while protecting the speed and volume a social-first brand demands.
• Integrate Brand and Creative into a single, well-oiled unit - shared priorities, shared processes, no silos - and ensure both work seamlessly with growth, retail and product teams.
• Own our licensing partnerships, ensuring licensed ranges build the brand rather than dilute it.
• Build the systems, guidelines and governance that keep a fast-growing global brand consistent - without turning it into a brand police state.
• Champion big, distinctive brand moments: campaigns, collaborations and stunts that earn attention and keep Wild unpredictable.
• Set and track the measures of brand health globally, and report on them at senior level.
• Act as a senior voice in the marketing leadership team, deputising for the CMO on brand matters where needed.

Requirements

• A senior brand leader (Brand Director, Head of Brand or equivalent) with experience running brand globally or across multiple markets.
• You have led both brand and creative functions, or brought the two closer together, and you know how to get strategists and makers pulling in the same direction.
• Strong creative judgement - you can raise the bar on work without doing the work yourself.
• Experience in fast-growth consumer brands; you are comfortable with pace, ambiguity and shipping before things are perfect.
• Commercially sharp - you connect brand decisions to business outcomes and can hold your own in a boardroom.
• An excellent people leader with a track record of building, developing and retaining high-performing teams.
• You understand creative process with some basic technical knowledge of design and photography - you know what great looks like!

Preferred

• Experience with licensing or major brand partnerships is a strong plus.

Benefits

• 25 days holidays + bank holidays + 9 extra remote working days
• Hybrid working, 3 days a week in our shiny new London office
• Enhanced maternity, paternity & parental leave
• 4% Company Pension
• Mental well-being support through Spill
• Private healthcare through Vitality
• Weekly early finishes and social events
• Annual L&D budget
• Free breakfast
• Free & discounted Wild products