Brand Copywriter and Content Executive

London, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own the brand voice across every customer touchpoint and drive end-to-end product copy, site content, and editorial that supports seasonal storytelling and SEO.

  • Tone of voice ownership: ensure consistency and high quality across all channels.
  • Content ownership: product copy, site content, email, and social that reflects the brand and engages customers.
  • Cross-functional collaboration: work with Brand, Creative, CRM, E-commerce, Buying and Design to execute integrated campaigns.

Job Description

Responsibilities

  • Bring the Hobbs tone of voice to life across all customer touchpoints, ensuring consistency, accuracy and high-quality copy.
  • Own the end-to-end product copy process, creating compelling and informative descriptions across apparel, footwear and accessories.
  • Write and maintain website content, including landing pages, category copy, campaign messaging and promotional content.
  • Create editorial and SEO-focused content that supports seasonal storytelling, styling inspiration and customer engagement.
  • Develop copy for email campaigns and support the creation of engaging organic social media content.
  • Generate trend-aware and culturally relevant content ideas that keep the brand feeling fresh, modern and connected to customers.
  • Collaborate with Brand, Creative, CRM, E-commerce, Buying and Design teams to deliver integrated content and campaign activity.
  • Proofread and quality-check content across channels, ensuring all communications are accurate, on-brand and customer-focused.

Preferred

  • Confident writing across multiple channels; strong understanding of brand tone of voice
  • Collaborative across a range of teams, bringing fresh ideas, cultural awareness and a keen eye for detail

Benefits

  • Generous colleague discount up to 70%
  • Up to 28 days holiday entitlement per annum
  • Financial and Wellbeing assistance
  • Enhanced Maternity package
  • Virtual GP service – unlimited access 24/7
Hobbs London logo

Hobbs London

Hobbs London is a luxury women's fashion brand, showcasing timeless British style and expert craftsmanship. Since our first shop opened in Hampstead, London in 1981, Hobbs has grown from a small yet sought-after shoe label to a global brand synonymous with the best of British design.Season after season, each Hobbs collection embodies the multifaceted nature of our modern woman - we pride ourselves on crafting pieces that she loves to wear. Tailored to be feminine, you’ll find everyday polish alongside standout event dressing.Our in-house design team has been whipping up creations and spearheading affordable luxury in its central London atelier since the very beginning. Bearing all the hallmarks of high-end designer pieces, most Hobbs creations are realised here, from first sketch through to final garment. Exquisite craftsmanship and pin-sharp attention to detail are intrinsic to the Hobbs brand, which is why our footwear collection is handmade in our very own, traditional factory in Italy. From the stitching of leathers to the boxing of the finished shoes, each pair is lovingly crafted here by dedicated artisans – an approach that makes Hobbs truly unique. From conception to creation, every piece that bears the Hobbs name has a story to tell.

Founded in 1981
London, England, GBR
672 employees (178 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
879.7K
Monthly Google Ads Budget
$2.3K
Traffic Source Mix
Search
35%
Direct
56.2%
Referral
4.1%
Social
3.3%
Paid
1.2%

Headcount Trend

Current headcount: ~672

Marketing Team

Marketing Team Size
35 (5% of company)

Recent News