Responsibilities

• Own the digital representation of the Away Resorts brand across our customer-facing digital channels, ensuring our proposition, personality and holiday experiences are brought to life consistently and effectively.
• Make sure our website accurately showcases our parks, accommodation, experiences, products and offers, giving customers the information and inspiration they need to make confident booking decisions.
• Own and maintain website content standards, tone of voice and content governance, ensuring content remains accurate, relevant, consistent and up to date.
• Champion high-quality, customer-first content and continuously look for opportunities to make our proposition simpler, clearer and more engaging.
• Translate commercial trading plans, promotional activity and seasonal campaigns into impactful website experiences that support revenue and conversion.
• Own the website trading calendar, coordinating content and promotional activity so that campaigns are delivered accurately, effectively and on time.
• Work closely with Trading teams to ensure priority parks, products, propositions and campaigns receive the right level of digital prominence.
• Monitor the performance of campaigns, promotions, landing pages and key content journeys and use insight to continually improve their effectiveness.
• Build high-performing content journeys around key destinations, holiday types, accommodation and products.
• Partner with the SEO Manager to ensure content responds to customer search behaviour, intent and demand while supporting organic performance.

Requirements

• Strong experience in digital content, website trading, eCommerce or a similar commercially focused digital role.
• A strong understanding of how website content and merchandising can influence customer behaviour, conversion and revenue.
• Experience managing website content and promotional trading calendars within a fast-paced commercial environment.
• An excellent understanding of digital customer journeys and how content can remove friction and build confidence throughout the purchasing journey.
• Experience developing and implementing digital content strategies.
• Strong copywriting, editing and content governance skills, with an excellent eye for detail and consistency.
• Experience using CMS and digital content platforms to manage and optimise website experiences.
• Experience with personalisation, A/B testing or optimisation platforms; knowledge of AB Tasty would be advantageous.
• A good understanding of CRO principles and the ability to use performance data to identify opportunities and improve results.
• A strong understanding of SEO and experience collaborating with SEO specialists to develop content around customer intent and search demand.

Benefits

• Great discounts on holidays and on-park purchases with us for you, friends and family
• 25 Days Annual Leave + Bank Holidays
• Enhanced family benefits
• Life Insurance
• Passion for Parks – take your family and work from a park for one week a year