Own multi-brand content strategy and production, turning customer insights and product messaging into demand-generating campaigns across Arbor, SAMpeople, and TimeTabler, while scaling editorial, partnerships, and AI-assisted workflows.

• Drive content-led demand and flagship pieces across brands, including ebooks, case studies, and videos.
• Coordinate brand orchestration, governance, and enablement with a tight feedback loop to inform planning, messaging, and funnel optimization.
• Leverage partnerships, SEO, LinkedIn, and community channels to amplify awareness and inbound leads.