Responsibilities

• Most of your time will be spent setting the direction for brand and content across the Group, leading the content team and making sure our five brands have a clear, consistent and commercially effective presence.
• Own the strategy across SEO, GEO, AEO, content and design, as well as the wider editorial roadmap across website, social and email.
• Oversee the quality and direction of creative work, track brand and content KPIs, and make sure content is contributing to organic visibility, engagement and lead generation.
• Lead and develop the content team, including our SEO and Content Marketing Manager, Graphic Designer and Marketing Executives, alongside contributors working across Flourish and Calibr.
• Have the authority to set the direction for brand and content, make the calls and bring stakeholders with you.
• Bring leadership in a fast-growing environment, take ownership and bring structure and direction where needed.
• You'll join the Marketing function, working closely with the Group CEO, Performance Marketing Director, CRO Manager, brand MDs and the wider content team.
• You'll be leading a team that includes the SEO and Content Marketing Manager, Graphic Designer and Marketing Executives, with additional contributors across Flourish and Calibr.

Requirements

• Proven experience setting and delivering brand and content strategy across multiple brands or business units
• Strong knowledge of SEO, GEO and AEO, with measurable results to demonstrate your impact
• Experience leading and developing content, design, SEO or brand teams
• Strong editorial judgement, with the confidence to set and maintain tone of voice and brand consistency
• Experience managing relationships with Board and C-suite stakeholders, including the confidence to challenge and influence
• Strong understanding of how brand and content contribute to the wider marketing funnel and commercial performance
• Experience managing content across website, social and email
• The ability to oversee creative and design output, ensuring it supports both brand and performance objectives
• Strong organisational skills, with the ability to manage multiple brands, projects and deadlines simultaneously
• Excellent communication and presentation skills, with the ability to communicate strategy clearly and back decisions with data

Preferred

• Experience working in a fast-growing business and/or across both B2B and B2C audiences, as well as familiarity with content and SEO tools such as Ahrefs and GA4.

Benefits

• 25 days annual leave plus bank holidays, increasing with length of service
• Private medical insurance through AXA
• Birthday Leave + Volunteer Day
• Office-based working from our Wilmslow HQ, with occasional travel to our other offices
• Ongoing professional development and leadership support
• Fully planned induction and training plan
• Career progression and development opportunities
• Pension plan
• Enhanced family leave policies
• Access to mental health and wellbeing support