Responsibilities

• Develop and execute content and communication plans for range reviews, using category strategy, customer insights, competitor analysis and sales data.
• Create compelling brand messaging that aligns customer needs with the value proposition of the range.
• Partner with Brand, Creative and Content teams to develop engaging content, imagery, video and campaign assets.
• Write content briefs and product USPs, ensuring content reflects customer shopping behaviours and local market requirements.
• Manage content delivery and approvals, including vendor assets, to ensure consistency and quality across all channels.
• Drive range activation through digital, marketing and PR channels, ensuring communications support commercial objectives and key performance indicators.

Requirements

• Experience working in a product brand communication role
• Proven capabilities in creating and delivering communication plans
• Excellent verbal and communication skills and a proven ability to translate complex concepts into simple and intuitive briefs
• Cross-functional stakeholder management skills and the ability to influence across all levels of the organisation
• Strong project management skills
• Creative perspective to bring ideas to product positioning and brand content
• Ability to thrive on working in a matrixed, always-on, environment across multiple time zones and teams

Preferred

• Global experience preferred

Benefits

• competitive benefits package