Responsibilities

• Lead the brand, communications and creative delivery of agreed integrated marketing campaigns, working with the Marketing Manager to ensure activity aligns with the wider marketing strategy and commercial priorities.
• Ensure timely and brand-aligned delivery of content, design, PR, partnerships and on-site activity, remaining hands-on where required through high-quality copywriting, editing and the creation of simple brand-aligned materials.
• Translate campaign objectives into clear briefs, key messages, content plans, and creative requirements.
• Continuously review and improve campaign delivery based on performance, audience insight, and feedback.
• Lead proactive and reactive PR and brand-aligned partnership activity.
• Contribute to the development of Cove Group’s brand portfolio and lead the implementation and ongoing application of agreed brand architecture, messaging, tone of voice, visual identity, brand guidelines and practical branded templates.
• Establish and maintain clear brand governance across Cove Group’s portfolio, ensuring relevant teams, agencies and suppliers understand and apply agreed brand standards.
• Lead creative direction and oversee the creation and delivery of high-quality marketing content and materials across relevant channels.
• Champion audience-focused storytelling and communications that build awareness, trust, engagement, and loyalty across consumer, business and stakeholder audiences.
• Ensure consistent application of brand identity, messaging and tone of voice across customer, employee, partner and stakeholder touchpoints.

Requirements

• Essential Skills & Experience
• Experience in a brand, communications, marketing or related role with responsibility for developing and delivering multi-channel communications.
• Strong campaign planning and delivery experience.
• Excellent copywriting, editing and verbal communication skills, with the ability to tailor clear messages for different audiences and channels.
• Experience creating, applying or maintaining brand guidelines, tone of voice and messaging across multiple brands, business units or audiences.
• Strong project-management and organisational skills, with the ability to manage multiple priorities, stakeholders and deadlines independently and collaboratively.
• Experience briefing and managing designers, agencies, freelancers or creative suppliers.
• Commercial awareness and the ability to use insight, feedback and performance information to improve activity.
• Experience coordinating or supervising the work of colleagues or creative resources, including setting expectations, providing constructive feedback and supporting development.
• Working knowledge of relevant marketing and communications compliance, including copyright, consent and data protection.

Preferred

• Desirable
• Experience in media relations, partnership development and/or reputation management.
• Experience in B2B marketing or communications, including sales-support content.
• Experience contributing to a rebrand, brand-architecture project or multi-brand framework across multiple brands, locations or business areas.
• Experience in content marketing and SEO.
• Previous formal line-management experience and/or experience managing creative colleagues or resources.
• Background in tourism, leisure, heritage or other experience-led sectors.

Benefits

• What We Offer
• A collaborative, supportive, and values-driven environment.
• Fair pay, regular recognition, and genuine appreciation for your work.
• Opportunities for professional growth, learning, and development across Cove Group.
• Clear expectations, honest feedback, and leadership that lifts others.
• A positive, purpose-driven workplace where you can grow, thrive, and make an impact.
• Here, you won’t just do great work, you’ll help shape a culture we can all be proud of.