Responsibilities

• Brand & Commercial Strategy Support
• Collaborate with the Brand & Commercial Lead to assist in developing and implementing brand & commercial strategies.
• Facilitate internal enablement and collaboration among team members to align with commercial objectives.
• Contribute to Conversion Rate Optimization (CRO) initiatives to improve marketing performance.
• Commercial Project Management
• Work closely with the Brand & Commercial Lead and Digital Agency support to implement the paid media strategy, leading the day-to-day digital marketing efforts, including campaign setup, optimization, and performance tracking.
• Take an active role in commercial projects, ensuring their successful execution and timely delivery.
• Assist in the planning and execution of promotions and incentives to drive customer acquisition.
• Ownership of Campaign Delivery
• With the support of our Digital Marketing agency implement paid media campaigns across the product suite, including managing the entire process from start to finish.

Requirements

• Experience managing day-to-day relationships with a digital marketing agency, and strong knowledge of paid digital marketing channels and techniques. Such as proficiency with Google Ads, LinkedIn Ads, Meta Ads, Campaign optimisation & Website CRO
• Experience with campaign optimisation across paid adverts and strong background of using data to make informed changes to optimise campaigns
• Strong brand management background with experience of brand development and guardianship
• Strong project management skills with the ability to manage multiple tasks and prioritise effectively.
• Experience in audience segmentation and targeting using HubSpot or similar tools.
• Familiarity with building Landing Pages and managing brief tickets for creative/digital work.
• Excellent communication and collaboration skills, with the ability to liaise effectively between team members.
• Deep understanding of how to use B2B marketing tactics and best practice to drive leads.
• Excellent copywriting.
• Proactive and self-driven, capable of running projects and campaigns independently.

Preferred

• Degree in Marketing, Business, or related field.
• Experience working with complex technical products and the SaaS industry
• Experience taking new products to market and understanding the appropriate marketing channels at different stages of the product life cycle.
• Proficiency in using marketing automation platforms such as HubSpot for email marketing and workflow creation.
• Understanding of Conversion Rate Optimization (CRO) principles and best practices.
• Familiarity with tools such as Attest for survey creation and Hotjar/Optimizely for website optimization.
• Basic image and video editing skills.
• Experience in social media scheduling and management.
• Understanding of SEO principles and best practices.

Benefits

• We offer a very generous holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide MacBooks to all employees and additional support for fully remote workers to set up their home offices.
• Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS.