Brand Activation Director at Vivobarefoot | Bristol, UK

Brand Activation Director

Bristol, UK (Hybrid)

Salary Not AvailableSenior Level

Posted 3 months ago

Job Summary

Own global campaign planning and end-to-end activation across markets, turning brand strategy into consistent, channel-appropriate campaigns.

Brand, content, creators and community alignment to drive a single experience.
Events, partnerships and ambassadors to create real world moments people want to join.
Collaboration with ecommerce, CRM, retail and insights to optimize activation and impact.

Job Description

Lead global campaign planning and execution end to end. Turning brand strategy and creative into clear activation plans, and making sure campaigns land consistently across markets and channels.
Shape how Vivobarefoot shows up across content, social, creators and community. Getting more value from what we create and showing up in ways that feel relevant and real.
Work closely with ecommerce and digital teams to strengthen how the brand comes through online, translating campaigns and product stories into simple, engaging journeys.
Join the dots across brand, CRM, retail, community and digital, making sure campaigns show up as one connected experience.
Take campaigns into the real world through events, partnerships and ambassadors, building moments people actually want to be part of.
Help stores bring campaigns and product stories to life in a consistent but locally relevant way.
Raise the standard of how we deliver marketing, improving planning and asset delivery, and exploring how AI and new tools can help us move faster and scale smarter.
Work with insights and commercial teams to understand what’s working and continuously improve how we activate.
Act as a connector across the business, bringing clarity, alignment and momentum across teams.

Vivobarefoot

3.7 Glassdoor

Founded in 2012 by two seventh-generation cobblers, Galahad and Asher Clark, Vivobarefoot is based on one simple insight - barefoot footwear is sustainable footwear. A Vivobarefoot product or experience is one that literally brings us closer to nature - regenerating our physical, social and spiritual health and the natural world.We believe:The closer people are to nature, the more they will protect it.The natural world is the only real model of sustainability.Barefoot shoes are the only shoes that are healthy for us and the planet.

Founded in 2004

London, England, GBR

216 employees (50 in marketing)

www.vivobarefoot.com

75% recommend to a friend