Responsibilities

• Operate at the intersection of AI-driven content marketing and strategic alliances marketing with technology partners, ensuring both agendas are tightly integrated and mutually reinforcing.
• Manage key stakeholders to drive and provide input on content for major industry analyst evaluations, support RFI questionnaires, craft executive briefing materials, and oversee X marketing budget for licensing reports and analyst insights.
• Promote evaluation results and prioritize integrated omni-channel marketing efforts, including web, social, and email campaigns to promote analyst report positioning.
• Drive and create compelling thought leadership and editorial content via end-to-end content management across multiple formats (written, video, podcasts, visuals, etc.) and identify opportunities for speaking opportunities at global BCG and 3rd party industry and technology partner events.
• Partner with leadership to identify, produce, and execute client stories and showcase how BCG X innovates with clients to solve challenging problems.
• Monitor and assess the performance of marketing initiatives to ensure they meet business objectives. Continuously refine strategies based on data-driven insights and feedback.
• Support strategic alliances marketing engagements with at least two tech partners including designing and driving joint alliance marketing programs, building awareness of alliance capabilities and value propositions, as well as support the planning and execution of the event portfolio of strategic technology and services partners.
• Guide BCG Alliance teams on the development of value-maximizing ‘1+1=3’ messaging to solve our clients’ expanding needs, focusing on transformation at scale and drive strategic announcements and communications on the partnerships.
• Lead the planning and development of BCG’s presence and priority partnership marketing events, including the strategic evaluation of priority events, contract evaluation and negotiation, interfacing with BCG Events Center of Excellence, and executing event activations to deliver best in class events.
• Building from the external marketing messaging, create and execute integrated campaigns that support BCG as a leader in the digital and technology consulting market.
• Build deep relationships with BCG leaders, Alliance account team, BCG marketing teams, and key external marketing partners within our alliances portfolio to plan and execute partnership activations.
• Ensure effective and timely communication and coordination of the alliance marketing plans, activities, and campaign execution results to key stakeholders.

Requirements

• Degree in marketing, communications, or a related field (MBA or advanced degree is a plus)
• Indicatively 8-10+ years of relevant experience in integrated marketing, campaign management, technology marketing, or related fields (equivalent skills and diverse experiences will also be considered)
• Proven expertise in designing and delivering integrated marketing campaigns
• Strong writing and storytelling skills for creating impactful messaging and thought leadership content
• Exceptional project management abilities, with the capability to juggle multiple complex projects with varying priorities
• Strong interpersonal and stakeholder engagement skills, with a focus on collaboration across multi-disciplinary teams
• Experience working across global markets and adapting strategies for cultural nuances. Willingness to travel as required

Preferred

• MBA or advanced degree is a plus
• Equivalent skills and diverse experiences will be considered

Benefits

• Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
• Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
• Dental coverage, including up to $5,000 in orthodontia benefits
• Vision insurance with coverage for both glasses and contact lenses annually
• Reimbursement for gym memberships and other fitness activities
• Fully vested Profit Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan
• Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
• Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
• Paid sick time on an as needed basis
• Equal Opportunity Employer statement