BBC News, YouTube Channel Manager
Salford, UK (Hybrid)
£42K/yr – £52K/yrMid LevelFull time
Posted 4 days ago
Job Summary
Own and optimize BBC News YouTube channels, driving publishing, packaging and growth through data-driven decisions.
- Manage day-to-day publishing and optimization to maximise reach and engagement.
- Collaborate with journalists, producers and editors to package content with effective titles, descriptions and thumbnails.
- Apply audience insights and performance data to inform strategy and identify growth opportunities.
Job Description
Responsibilities
- Manage the day-to-day operation of BBC News YouTube channels, ensuring content is published, scheduled and optimised to maximise audience reach and engagement.
- Work closely with journalists, producers and editors to package content for YouTube, including titles, descriptions, thumbnails and playlists that drive audience growth.
- Use audience insights and performance data to inform publishing decisions, improve content performance and identify opportunities for growth.
- Support major news coverage by ensuring content is published quickly, accurately and effectively for YouTube audiences.
- Identify opportunities to adapt and repurpose BBC News journalism into YouTube-native content and formats.
- Champion YouTube best practice across BBC News, sharing platform expertise and audience insights with colleagues.
- Test and evaluate new publishing strategies, formats and audience-development approaches to support long-term channel growth.
Requirements
- Proven experience managing and growing a YouTube channel for a publisher, news organisation, brand or creator.
- Strong understanding of YouTube audience behaviours, discovery systems, content optimisation and platform best practice.
- Experience packaging video content for YouTube, including writing effective titles, descriptions and thumbnail briefs.
- Ability to use analytics, performance data and audience insights to evaluate content and improve reach, engagement and audience loyalty.
- Strong editorial judgement and experience working within a fast-paced editorial, digital or content production environment.
Preferred
- Experience working within a newsroom, news publisher or current affairs environment.
- Knowledge of audience development strategies and social video publishing across multiple platforms.
- Experience supporting live streams, breaking news coverage or major planned events.
- Understanding of YouTube monetisation, channel strategy and emerging platform trends.
- Experience presenting audience insights and recommendations to stakeholders and editorial teams.
BBC
The BBC is the world’s leading public service broadcaster.We’re impartial and independent, and every day we create distinctive, world-class programmes and content which inform, educate and entertain millions of people in the UK and around the world.
Salaries
Posted range
£42K/yr – £52K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
15,804 (38% of company)
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
9
Funding
Total Funding
$13.9M
Last Raise
$13.9M
Series Unknown, 8 years ago
Funding History
- Mar 2018Series Unknown • $13.9M
Traffic Signals
Monthly Visitors
552.5M
Traffic Source Mix
Search
29.6%
Direct
62.9%
Referral
4.8%
Social
0.7%
Paid
0.4%
Headcount Trend
Current headcount: ~41.9K
