Responsibilities

• Own and continuously evolve the end-to-end worker lifecycle communications strategy across the UK and US, covering onboarding, activation, education, retention and re-engagement.
• Stay close to worker behaviour, pain points and marketplace demand to proactively identify where communications can remove friction, influence behaviour and improve the worker experience.
• Map and optimise lifecycle journeys to improve funnel conversion, worker enablement and long-term engagement.
• Develop compelling, audience-relevant content across email, SMS, push notifications and in-app communications, including ownership of a regular worker newsletter.
• Build and manage automated lifecycle journeys, ensuring communications are timely, coordinated and relevant to each stage of the worker experience.
• Use data and performance insights to prioritise opportunities, measure impact and inform decisions.
• Design and run experiments across messaging, creative, audience, channel, timing and frequency, applying learnings to improve performance.
• Own the worker communications calendar and establish clear principles for targeting, frequency, channel selection, quality and prioritisation.

Requirements

• Strong experience in lifecycle marketing, customer engagement, CRM or consumer communications, ideally within a digital consumer product or marketplace.
• A strong understanding of customer behaviour, lifecycle journeys and how communications can influence conversion, engagement and retention.
• Proven experience creating effective content and campaigns across channels such as email, SMS, push notifications and in-app messaging.
• A track record of delivering measurable business results through experimentation, including journey optimisation, A/B testing and performance analysis.
• Strong analytical skills, with experience using customer data, segmentation and behavioural insights to identify opportunities and make decisions.
• Hands-on experience with Braze or a similar CRM, marketing automation or customer engagement platform.
• Proven experience using AI tools such as Cursor, Claude and ChatGPT to create content, analyse customer insights, prototype new ideas, build lightweight solutions and improve the speed and quality of execution.
• Highly proactive and self-starting, with the curiosity and ownership to identify worker pain points, generate ideas and move work forward without waiting for a brief.
• Strong creative and editorial judgement, with the ability to develop clear, engaging and audience-relevant messaging.
• Comfortable prioritising and delivering multiple initiatives in a fast-paced, startup environment where priorities can change quickly.

Benefits

• Performance bonus
• 25 days holiday + Duvet days (½ day off every quarter)
• Free lunch in office
• Cycle to work scheme
• Pension
• Private Medical Healthcare
• Dental Plan
• Discounted gym membership
• Day off on your birthday
• Perkbox - discounts and goodies on some of your favourite brands