B2B Outreach Specialist
Macclesfield, Cheshire East, UK (Hybrid)
Posted 12 days ago
Job Summary
Own and scale outbound B2B lead generation by building end-to-end cold outreach campaigns, optimizing performance, and partnering with CRM to drive qualified leads and revenue.
- Lead generation campaigns end-to-end
- Improve performance through testing and data
- Align outbound activity with CRM and customer journeys
Job Description
Responsibilities
- Building and executing high-volume B2B cold email and outbound campaigns from end to end.
- Identifying, sourcing and segmenting relevant B2B audiences and prospect data.
- Creating targeted outreach sequences designed to generate engagement and qualified leads.
- Writing and testing subject lines, messaging, calls to action and campaign approaches.
- Running A/B tests and using the results to continually improve campaign performance.
- Monitoring key metrics including open rates, response rates, conversions and lead generation.
- Managing deliverability, including domain health, sender reputation and inbox placement.
- Developing repeatable outbound processes and workflows that can scale as the function grows.
- Working closely with the CRM team to ensure outbound activity integrates effectively with existing systems and customer journeys.
- Taking ownership of targets and using performance data to identify opportunities for improvement.
Requirements
- Proven hands-on experience in B2B lead generation, cold email or outbound marketing.
- Experience building and managing bulk cold email campaigns.
- A good understanding of prospecting, segmentation and B2B lead generation.
- Experience using CRM, outreach, email automation or lead-generation platforms.
- An understanding of email deliverability, sender reputation and domain health.
- Experience analysing campaign performance and using data to improve results.
- Strong written communication skills and the ability to create compelling B2B outreach messaging.
- A commercial mindset and genuine motivation to hit targets.
- The confidence to work independently and make decisions.
- A process-driven approach with the ability to turn successful activity into scalable workflows.
Preferred
- ambitious candidates who can demonstrate strong technical knowledge of cold outreach, excellent commercial instincts and the drive to make the role their own.
Benefits
- Performance-based salary increases.
- Clear opportunities for career progression.
- VIP experiences, competitions and tCoins rewards.
- Gym membership – choose from two local gyms.
- Private medical insurance after a qualifying period
- Company pension.
- Regular social events
- Pool table, table tennis and FIFA.
- Modern, purpose-built office.
- Free on-site parking.
TFLI LIMITED is a marketing and advertising company based out of 19 COWLERSLEY LANE, COWLERSLEY, HUDDERSFIELD, United Kingdom.
Salaries
Posted range
£35K/yr – £40K/yr
Taken straight from the job posting.
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