Responsibilities

• Support the planning, briefing, build, QA, and deployment of CRM campaigns across email, push, SMS, and in-app messaging
• Build and manage customer journeys and automated lifecycle campaigns within Braze
• Coordinate campaign calendars and ensure timely delivery of communications
• Work closely with creative, trading, digital, and brand teams to align messaging and priorities
• Leverage customer data and segmentation to deliver highly targeted and personalized communications
• Use Movable Ink to create dynamic and real-time personalized content experiences
• Identify opportunities to improve customer engagement through behavioural targeting and lifecycle optimization
• Use AI tools and automation to improve CRM effectiveness, efficiency, and scalability
• Stay informed on emerging AI trends and recommend innovative ways to improve CRM performance and customer experience
• Partner with internal teams to test and scale AI-enabled CRM initiatives

Requirements

• Experience working in CRM, email marketing, or lifecycle marketing
• Hands-on experience with CRM platforms - Braze an advantage
• Experience using reporting and analytics tools such as Looker
• Strong analytical mindset with confidence interpreting campaign performance data
• Excellent attention to detail and organisational skills
• Understanding of customer segmentation, personalization, and customer lifecycle marketing
• Strong communication and stakeholder management skills

Preferred

• Experience with Movable Ink or dynamic content platforms
• Experience using AI tools within marketing workflows
• Understanding of automation, predictive marketing, or AI-driven personalization
• Basic HTML/email build knowledge
• Experience within retail, beauty, fashion, or ecommerce environments

Benefits

• hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog friendly days and spaces
• Generous product discount and gifting