Associate Growth Programme Manager - Business Development at Inizio Medical | London, UK

Associate Growth Programme Manager - Business Development

London, UK (Remote)

Salary Not AvailableEntry LevelFull time

Posted 4 months ago

Job Summary

Drive growth by identifying and engaging pharma/biotech clients, manage a robust lead pipeline in HubSpot, and continuously refine outreach with industry and therapy awareness.

Growth & Outreach: Develop whitespace campaigns and targeted outreach to medical affairs, publications, clinical, and commercial teams in pharma/biotech.
Lead Management & Optimization: Use HubSpot to track leads, maintain pipeline visibility, and optimize engagement and conversion.
Market & Messaging Refinement: Analyze performance and industry trends to sharpen messaging and lead-generation tactics.

Job Description

Develop and execute whitespace business development campaigns targeting potential clients in the pharmaceutical and biotech industries
Research and identify key companies and decision makers within specified therapeutic areas and service categories, including medical affairs, publications, clinical, and commercial teams
Leverage our CRM (HubSpot) to manage and track leads, maintain pipeline visibility, report progress and ensure timely follow-up
Conduct email and LinkedIn outreach to introduce our services, maximizing engagement and conversion
Analyze lead generation performance and provide recommendations for optimizing outreach and engagement strategies
Maintain an understanding of industry trends, therapeutic areas, and competitor activities to refine business development approaches
Partner with the Global Head, Growth and SVP, Growth Operations to enhance campaign development and lead generation tactics
Collaborate with internal teams to refine messaging, service offerings, and client engagement strategies

Bachelor’s degree in life sciences, business, marketing, or a related field
Experienced in business development, sales, or lead generation within medical communications, medical affairs, or the pharmaceutical industry
Strong understanding of medical affairs, publications, clinical development, and commercial functions within pharmaceutical/biotech companies
Ability to quickly learn new therapeutic areas and disease states to engage in meaningful discussions with potential clients
Proficiency in CRM software (HubSpot preferred) and Microsoft Office suite
Excellent written and verbal communication skills with a keen attention to detail
Self-motivated, goal-oriented, and capable of working independently to drive results
Experience developing and refining lead generation tactics to improve conversion rates
Previous experience in medical communications, medical affairs consulting, or a related industry is a plus

Inizio Medical

At Inizio Medical we create compelling content and engage communities across the spectrum of healthcare. We advance scientific understanding and pioneer new ways of partnership in an industry that trusts us to take on challenges and break from convention.Underpinned by advanced medical analytics capabilities, applied AI tools and multi-dimensional insights, we are united on a vision to not only lead, but to define the future of medical in drug development and commercialization.Inizio Medical agencies include ApotheCom, Ashfield MedComms and Nucleus Global. Underpinned by medical excellence and transformation agency MEDiSTRAVA.

2K employees (706 in marketing)

inizio.com/capabilities/inizio-medical