Responsibilities

• Lead concept and copy development for integrated healthcare and pharmaceutical campaigns across digital, social, CRM, print, presentation, and other client-facing channels, from initial brief through final delivery.
• Direct copy quality across multiple projects and workstreams, shaping messaging frameworks, campaign narratives, headlines, long-form copy, and channel adaptations while ensuring consistency with strategy and brand objectives.
• Partner with Art Direction, Strategy, Medical, Regulatory, and Client Services to develop ideas that balance creative ambition, audience relevance, scientific accuracy, and regulatory requirements.
• Present creative concepts, copy rationale, and campaign thinking to senior internal stakeholders and clients, responding to feedback while protecting the strategic and creative integrity of the work.
• Mentor and guide copywriters through concept development, reviews, and feedback, while contributing senior creative thinking to pitches, new business opportunities, and broader account growth initiatives.

Requirements

• 7+ years of copywriting experience in advertising, marketing, healthcare communications, or a related agency environment, including portfolio examples showing progression from concept development through final execution.
• Demonstrated experience leading conceptual creative work for healthcare, pharmaceutical, life sciences, or other regulated and complex clients, with examples of integrated campaigns across multiple channels.
• Portfolio showing strong copy craft across campaign concepts, headlines, long-form copy, digital, CRM, social, presentations, and other multi-channel deliverables, with evidence of shaping overarching messaging or creative platforms.
• Experience presenting creative work to senior internal stakeholders and clients, including explaining concept rationale, messaging decisions, audience relevance, and responses to feedback.
• Experience reviewing and directing copy across multiple concurrent projects, including working within agency creative workflows and medical/regulatory approval processes while maintaining quality and deadlines.
• Experience mentoring or guiding writers through concept development, copy reviews, and feedback, with evidence of helping improve creative quality or team capability.

Preferred

• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience developing work across HCP, patient, payer, or disease awareness audiences, including adapting messaging while maintaining strategic and medical accuracy.
• Experience contributing senior creative thinking to pitches, new business presentations, or client growth opportunities within healthcare, pharma, or life sciences.
• Working knowledge of healthcare brand challenges, audience needs, therapeutic area considerations, and market dynamics, with examples of applying that understanding to creative work.
• Bachelor’s degree in Advertising, Marketing, Communications, Writing, or a related discipline, or equivalent professional experience.