Associate Brand Lead - Consumables (SodaStream UK&I)
London, UK (Unknown)
Posted 3 weeks ago
Job Summary
Own the UKI Consumables category performance and lead local campaigns and cross-functional alignment to drive growth and category penetration.
- Own day-to-day management of CO2, Flavors and Bottles
- Lead local GTM and campaigns for consumables innovation
Job Description
Responsibilities
- Consumables Category Ownership & Growth
- Own the day-to-day management and performance of the UKI Consumables categories (CO2, Flavors and Bottles)
- Support development of local category growth plans in partnership with Brand, Commercial and Demand Acceleration (DX) teams
- Monitor category performance, commercial trends and market opportunities, identifying actions to support growth and repeat purchase.
- Partner with Analytics & Insights teams to help identify opportunities related to customer engagement, retention and category penetration.
- Feed into global innovation development processes, representing local market needs and opportunities for consumables categories.
- Lead local go-to-market planning and execution for consumables innovation launches and initiatives.
- Local Campaign Development & Execution
- Develop and manage local campaign and activation plans across Consumables categories in alignment with broader UKI marketing priorities.
- Brief and manage agencies and cross-functional teams where required across consumables initiatives and campaigns.
Requirements
- 5+ years’ experience in brand, marketing or category roles within UKI market; experience within established global blue-chip businesses and/or high-growth start-ups across FMCG, SDA or Beverage categories - with exposure to strong DTC/eComm brands advantageous.
- Native-level English proficiency required; additional Nordic or Dutch language skills are advantageous.
- Experience managing campaigns, launches or category initiatives across multiple channels.
- Strong commercial mindset with understanding of how marketing activity drives category and business performance.
- Experience working cross-functionally across marketing, ecommerce, commercial or agency partners.
- Strong project management and organisational skills with ability to manage multiple priorities simultaneously.
- Experience briefing agencies and supporting campaign development processes.
- Strong communication and stakeholder management skills.
- Analytical mindset with ability to interpret performance data and identify actionable opportunities.
PepsiCo
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
