Responsibilities

• Lead and/or support marketing projects and campaigns for a portfolio of teams, service lines, and sectors across the firm.
• Build a strong understanding of the firm’s audiences, services, market positioning, and commercial priorities, using this knowledge to shape relevant and effective marketing activity.
• Work closely with client-facing teams to understand their objectives and advise on appropriate marketing approaches across digital, content, events, email, social media and other channels.
• Plan, execute, and manage end-to-end multi-channel marketing campaigns, ensuring activity is targeted, well-coordinated, and aligned to business goals.
• Translate complex or technical subject matter into clear, engaging, and audience-focused content for the firm’s website, email communications, social channels, campaigns, and marketing collateral.
• Work with Partners, Directors, and team leaders to develop messaging, content themes, and activity plans that reflect client needs and market opportunities.
• Collaborate with colleagues across PR, events, digital, internal communications, and business development to deliver integrated marketing activity.
• Manage and prioritise multiple marketing projects and campaigns simultaneously, liaising with stakeholders and suppliers to ensure deadlines are met and work is delivered to a high standard.
• Use reporting tools, including Google Analytics and other marketing performance platforms, to review campaign performance, draw out insights, and recommend improvements.
• Carry out market, client, and competitor research to understand positioning, identify opportunities, and inform marketing activity.

Requirements

• Degree (minimum 2:2) or equivalent marketing qualification.
• Experience as a B2B marketing professional within a professional services environment.
• Experience of marketing planning, campaign development, implementation, and performance measurement.
• Strong written and verbal communication skills, with the ability to turn technical information into clear, compelling messaging.
• Strong copywriting, editing, and proofreading skills across digital and offline channels.
• Experience of working with senior stakeholders and building trusted relationships with Partners, Directors, or equivalent senior audiences.
• Project management and organisational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Experience of working across a range of marketing channels, including website content, email marketing, social media, events, and thought leadership.
• Ability to use insight, data, and reporting to assess performance and recommend improvements.
• Experience of working with budgets and tracking marketing spend.