Responsibilities

• Supporting the development and delivery of the Browns digital marketing plan, driving reach, awareness, engagement and conversion.
• Creating compelling digital and in-restaurant marketing assets that bring the Browns brand and guest experience to life.
• Supporting and driving the brand's digital agenda across the website, app, social media and other digital platforms.
• Owning the Browns CRM plan, developing activity that grows the database, strengthens guest loyalty and increases visit frequency.
• Developing and delivering key-date and occasion-led propositions and campaigns that give guests compelling reasons to choose Browns.
• Owning and developing the drinks proposition, helping to create market-leading drinks menus and working with suppliers and partners to deliver engaging activations.
• Managing campaigns from initial idea and briefing through to execution and evaluation, ensuring activity is delivered on time and to a high standard.
• Using data, guest insight and campaign performance to continually improve activity and identify new opportunities.
• Working closely with internal teams, restaurant teams, agencies and suppliers to ensure campaigns are brought to life consistently across the Browns estate.
• Managing the Browns campaign calendar and delivering clear, engaging communications and briefs to restaurant teams.

Requirements

• 2+ years' experience in digital and/or brand marketing, ideally within a large organisation or multi-brand environment.
• Strong digital knowledge and an understanding of how channels such as CRM, social, web and app can influence guest behaviour and drive conversion.
• Experience delivering campaigns and projects from concept through to execution and evaluation.
• A strong commercial mindset, with an understanding of how marketing can influence bookings, frequency, sales and profitability.
• Excellent communication and stakeholder-management skills.
• The ability to manage multiple projects at pace without compromising quality.
• Strong attention to detail and a passion for protecting and developing a distinctive brand.
• A curious and proactive approach, with the confidence to identify opportunities and take ownership of making them happen.
• A genuine interest in hospitality, food, drink and creating memorable guest experiences.

Benefits

• 33% employee discount across all Mitchells & Butlers brands.
• The opportunity to nominate five friends or family members for a 20% discount.
• Company car or car allowance.
• Flexible mobile working across home, office and our restaurants.
• Private healthcare and dental plan.
• 26 days' annual leave plus bank holidays, with the opportunity to purchase up to 15 additional days.
• High-street shopping discounts.
• Access to a free employee helpline and support service.