Area Leader of Marketing
London, UK (Unknown)
Posted 1 day ago
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Job Summary
Own market level marketing strategy and execution for Raising Cane’s, including community partnerships, new restaurant openings, sponsorships, and performance reporting.
- Drive local marketing plans and quarterly reassessments
- Lead activations and community outreach while supporting restaurant teams
Job Description
Responsibilities
- Liaise with Raising Cane’s by acting as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales and apply this knowledge to restaurant and market-level marketing plans
- Serve as brand ambassador within the market, being primary contact for community relationships and partnerships
- Connect with the community, build relationships with partners, promote Raising Cane’s, and support restaurants
- Lead on- and off-site market-level activities that support the brand and local community
- Oversee planning and execution of active community involvement through local community outreach, requests submitted through the community request system and surveys and Customer feedback
- Create and execute market and restaurant-level marketing plans annually, with quarterly re-evaluations
- Lead New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening activities, and post-opening marketing support
- Manage all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefits
- Directly support restaurants within the area with all marketing-related activities and questions, including defining target group for marketing campaigns
- Enforce Raising Cane’s brand standards and marketing philosophies within the restaurant and market
Requirements
- Travel Requirements: 80% Travel International travel passport required Required to live within assigned area
- Requirements for Success:
- Bachelor’s degree in marketing or communications or equivalent experience
- 3+ years’ field marketing experience in a multi-unit restaurant or retail environment
- Experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact
- Availability to work a variety of shifts, including days, evenings, and weekends
- Detail-oriented, organized, and flexible for effective multi-priority management
- Strong written and verbal communication skills
- Ability to work effectively and efficiently both independently and collaboratively
- Proficiency in Microsoft Office (Excel, PowerPoint and Word)
Raising Cane's
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
