Responsibilities

• Lead marketing projects across the group’s brands, helping each brand grow through well-planned, insight-led activity.
• Develop systems, tools and automated processes, including AI-enabled workflows, to unlock more value from the group’s data.
• Improve and produce reporting across the group for sales, campaign performance, website activity and monthly marketing meetings, automating reporting wherever possible.
• Carry out data cleansing, extraction and analysis, including imports, exports, transformations, deduplication and segmentation.
• Maintain and develop website infrastructure across the group’s sites, including tracking, integrations, technical SEO, product data and platform improvements, working closely with web agencies.
• Implement SEO improvements across the group’s websites in partnership with the SEO agency.
• Support email marketing activity across the brands, including campaign builds, sends, list management and automated lifecycle flows.
• Support website merchandising and content updates across the brands, including the day-to-day running of specific brand site through to its planned transition onto the Virginia Hayward platform.
• Deliver campaign activity for the 1 x brand customer migration programme as part of the wider group project.
• Support loyalty and retention activity through lifecycle flows, segmentation and retention reporting.

Requirements

• Experience in digital marketing within an in house position, across ecommerce websites, email marketing, SEO or paid channels.
• A strong technical and web background, with confidence using website platforms, tracking, integrations and connected systems. (essential)
• Excellent data capability, including strong spreadsheet and analytics skills, with the ability to cleanse, extract and interpret data and turn it into clear recommendations. (essential)
• Experience developing systems, automations or workflows that reduce manual, repetitive work.
• Highly organised and self-managing, with the ability to coordinate activity across multiple brands and maintain momentum during busy trading periods.

Preferred

• Working knowledge of HTML/CSS for email and landing-page builds would be advantageous.
• Experience of ecommerce migration, re-platforming or acquisition integration would be beneficial.
• Experience in a seasonal or peak-trading retail business would also be useful.

Benefits

• Employee discount
• Free parking
• On-site parking