Responsibilities

• Develop, implement, and optimise digital advertising campaigns across platforms such as Google Ads, Facebook Advertising, and DoubleClick.
• Manage social media accounts and create engaging content strategies to enhance brand visibility.
• Analyse campaign performance using tools like Google Analytics and Google Tag Manager, providing detailed reports and insights.
• Oversee keyword research and SEO strategies to improve organic search rankings alongside paid campaigns.
• Collaborate with clients to understand their marketing goals and tailor advertising strategies accordingly.
• Monitor industry trends and emerging technologies to recommend innovative advertising solutions.
• Ensure all campaigns comply with platform policies and best practices for optimisation.
• Campaign planning — Designing and executing advertising campaigns promoting seasonal menus, Greek‑inspired dishes, and event programming, ensuring alignment with the pub’s culinary heritage.
• Client relationship management — Acting as the primary liaison for the business, interpreting brand goals and customer demographics to deliver tailored advertising strategies.
• Digital channel oversight — Managing paid and organic activity across social media, search, display, and hospitality‑focused platforms to increase visibility and bookings.
• Brand‑aligned content creation — Producing culturally authentic visual and written content reflecting the pub’s British-Greek inspired identity.
• Customer engagement strategy — Developing targeted email campaigns, remarketing activity, and community‑focused advertising.
• Commercial opportunity development — Identifying opportunities such as food festivals, cultural partnerships, and experiential pop‑ups.
• Cross‑team collaboration — Working with the Head Chef, operations team, and creative partners to promote menu innovations and events.
• Supplier and media coordination — Managing relationships with media owners, photographers, videographers, and hospitality‑sector partners.
• General account duties — Supporting campaign delivery, reporting, and overall advertising performance.
• This role is essential to maintaining competitive advantage, ensuring culturally authentic advertising output, and supporting long‑term commercial growth.

Requirements

• Proven experience in digital advertising, particularly with Google AdWords, Facebook Advertising, and Google Analytics.
• Strong knowledge of media buying techniques and PPC campaign management.
• Familiarity with SEO principles and content optimisation strategies.
• Experience managing social media platforms and creating content calendars.
• Excellent organisational skills with the ability to manage multiple campaigns simultaneously.
• Strong analytical skills with the ability to interpret data and generate actionable insights.

Preferred

• Proficiency in using advertising tools such as Google Tag Manager and DoubleClick is desirable
• Previous experience working within an agency or in a client-facing role is advantageous

Benefits

• Company pension