Account Executive

London, UK (Hybrid)

£30K/yr – £35K/yrMid Level1+ years expFull time

Posted 7 days ago

Job Summary

Own end-to-end paid media delivery for charity clients, driving Google Ads and Meta Ads campaigns, reporting results and guiding next steps.

  • Lead Google Ads and Meta Ads campaigns for charity accounts with clear objectives.
  • Translate client priorities into structured campaigns, providing reporting and actionable recommendations.
  • Continuously optimise to improve outcomes such as donations, inquiries and engagement.

Job Description

Responsibilities

  • Google Ads campaign delivery
  • - Plan and build well-structured Google Ads campaigns aligned with each charity’s objectives.
  • - Carry out keyword research, write compelling ad copy and identify relevant landing pages.
  • - Optimise campaigns regularly, using performance data to improve results.
  • - Help keep Google Ad Grant accounts compliant with programme requirements.
  • - Focus activity on meaningful outcomes, such as donations, volunteer enquiries, campaign supporters and people accessing charity services.
  • - Client communication and reporting
  • - Communicate with clients to understand their priorities, upcoming campaigns and goals.
  • - Prepare clear reports explaining performance, the actions you’ve taken and your recommended next steps.
  • - Take part in client meetings and help make campaign results easy to understand.

Requirements

  • At least one year’s hands-on experience working with Google Ads.
  • Strong organisational skills and attention to detail.
  • Excellent written and verbal communication skills.
  • The ability to interpret campaign data and turn it into practical improvements.
  • A proactive approach to learning and a drive to develop your skills.
  • Confidence managing competing priorities in a fast-paced environment.
  • An interest in working with charities and helping them achieve their goals.

Preferred

  • Experience with Google Ad Grants.
  • Experience building or managing Meta Ads campaigns.
  • Familiarity with GA4, Google Tag Manager or Looker Studio.
  • Experience communicating directly with clients.
  • Experience working with charities or other non-profit organisations.

Benefits

  • Hybrid working.
  • Clear progression opportunities.
  • Company pension.
  • Generous holiday allowance.
  • Team socials.
  • The opportunity to work with some of the UK’s most inspiring charities.
FARRER logo

FARRER

Who are we?Here’s how we see it:We help bold brands we believe in unlock new acquisition through paid media.This comes in all shapes and sizes, depending on the company’s sector and stage.- Recently, we helped a sports platform spend over £1 million in just two weeks across multiple channels, with a tiered bonus structure for hitting key milestones.- We’ve guided an initially bootstrapped eCom brand to scale sustainably, through multiple rounds of funding and introducing new platforms once we achieved the right returns, steadily increasing spend from £5k to £50k per month.- For a well-backed sports clothing brand, we scaled paid media spend from £15k to £150k per month.- We’ve taken over mutliple Google Ads accounts in the financial service sector, quickly implemented AI and tracking, realised the true value of their leads, and crafted a growth strategy with real metrics.- We helped a serviced apartment business bypass Meta’s property advertising regulations to launch aggressively in the States—and sell out in the process.- We have an awesome charity programme supporting over 30 global charities grow online.I could go on.I’d love to, do you want more?Because that’s what we’re all about at Farrer. We love solving challenges and unlocking opportunities. We’re a small team of experts, and I’d back our team against anyone.We’re passionate about working with businesses we believe in, the kind we’d buy from ourselves.Customer acquisition via paid media is our thing, and we absolutely love it.

Founded in 2013
London, England, GBR
6 employees (1 in marketing)

Salaries

Posted range

£30K/yr – £35K/yr

Taken straight from the job posting.

See all FARRER salaries

Marketing Team

Marketing Team Size
1 (17% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
92
Monthly Google Ads Budget
$155
Traffic Source Mix
Search
43.1%
Direct
35.7%
Referral
13.6%
Social
4.5%
Paid
1.5%

Headcount Trend

Current headcount: ~6
FARRER logo

Account Executive

FARRER · London, UK · Hybrid