RevenueCat

Senior Account Based Marketing Manager

UK (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 7 days ago

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Job Summary

Own the AI native ABM engine to engage strategic consumer app accounts, crafting targeted 1:1 and 1:few campaigns and collaborating withSales to earn mindshare in the big app ecosystem.

Define target account plays and benchmarks
Partner with Sales to refine campaigns and overcome objections

Job Description

Responsibilities

Building the strategic account engagement engine
We know who most of the “big apps” are. Your job is to help us understand what they care about, how to reach them, and what RevenueCat can uniquely help them do.
You’ll help map, prioritize, segment, and activate target accounts across the consumer app ecosystem: health and fitness, productivity, education, AI-native apps, dating, media, streaming, gaming, and other categories where monetization complexity is a real challenge.
You’ll go deeper than firmographics. You’ll care about what monetization model an app uses, how mature its subscription strategy is, whether it is testing web funnels, what its paywall experience looks like, how its app store reviews talk about pricing, what its product and growth teams are hiring for, and where RevenueCat might credibly help.
Creating ABM plays that do not feel like ABM
You’ll architect 1:1 and 1:few campaigns that feel useful, researched, and hard to ignore.
We are not looking for “Dear {{First Name}}, noticed you work at {{Company}}.”
Instead, this could mean building a category-specific benchmark experience for scaled fitness apps, creating a personalized “what we’d test next” page for a target account, sending a private data readout to a growth leader, or helping design an invite-only discussion for product and engineering leaders dealing with the operational messiness of app monetization at scale.
Earning mindshare and trust with the “big app” ecosystem
Big apps are different beasts.

Requirements

- Have 5+ years of experience in demand generation, ABM, integrated campaigns, or a related GTM role.
- Have built pipeline with strategic accounts before, especially in a high-quality, account-specific motion.
- Are AI-native in how you work. You are already using AI to research, write, build, automate, analyze, or orchestrate campaigns.
- Have taste. You know when something feels generic, over-automated, too salesy, or too much like every other SaaS campaign.
- Are excited by consumer apps. You notice paywalls. You have opinions about onboarding and why one app monetizes better than another. You are curious about pricing, app store dynamics, subscriptions, churn, web funnels, and growth loops.
- Experience using tools like Salesforce, Clay, and 6sense

Preferred

- Experience in mobile apps, consumer subscriptions, or developer tools
- Familiarity with subscription growth concepts like conversion rate optimization, paywalls, pricing experiments, app-to-web flows, and lifecycle marketing
- Experience building executive dinners, roundtables, workshops, or event-led account plays.
- A track record of using AI to make GTM workflows faster, smarter, or more personal.

Benefits

- Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator
- 10-year window to exercise vested equity options
- Fully remote and flexible work environment
- 4-5 weeks of suggested time off annually for mental, physical, and emotional recharge
- $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning

RevenueCat

5.0 Glassdoor

The world's top apps use RevenueCat to build, analyze, and grow subscriptions on iOS, Android, and the web.

Founded in 2017

Brandon, Florida, USA

116 employees (9 in marketing)

www.revenuecat.com

100% recommend to a friend

100% CEO approval

Traffic Signals

Monthly Visitors

2.6M

Monthly Google Ads Budget

$650

Traffic Source Mix

28.1%

Direct

66.2%

Referral

4.3%

Social

Paid

0.4%

Headcount Trend

Current headcount: ~131

Marketing Team

Marketing Team Size

7 (6% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$118.5M

Last Raise

$50M

Series C, 10 months ago

Funding History

May 2025
Series C • $50M
Apr 2024
Series C • $12M
May 2021
Series B • $40M

Recent News

Vibecoding Goes from Hobby to Business–RevenueCat Now Powers In-App Purchases for Over 50% of All AI-Built iOS Apps

Sep 16, 2025 • EIN Presswire

The $8 Billion+ B2B Marketing Strategy That Loses 10% Revenue in Month 1 (But Creates Unbreakable Customer Loyalty) with RevenueCat’s VP of Growth

Sep 5, 2025 • SaaStr

#241: App revenue growth ideas with Jens-Fabian Goetzmann, Head of Product at RevenueCat

Aug 18, 2025 • Business of Apps

Responsibilities

Building the strategic account engagement engine
We know who most of the “big apps” are. Your job is to help us understand what they care about, how to reach them, and what RevenueCat can uniquely help them do.
You’ll help map, prioritize, segment, and activate target accounts across the consumer app ecosystem: health and fitness, productivity, education, AI-native apps, dating, media, streaming, gaming, and other categories where monetization complexity is a real challenge.
You’ll go deeper than firmographics. You’ll care about what monetization model an app uses, how mature its subscription strategy is, whether it is testing web funnels, what its paywall experience looks like, how its app store reviews talk about pricing, what its product and growth teams are hiring for, and where RevenueCat might credibly help.
Creating ABM plays that do not feel like ABM
You’ll architect 1:1 and 1:few campaigns that feel useful, researched, and hard to ignore.
We are not looking for “Dear {{First Name}}, noticed you work at {{Company}}.”
Instead, this could mean building a category-specific benchmark experience for scaled fitness apps, creating a personalized “what we’d test next” page for a target account, sending a private data readout to a growth leader, or helping design an invite-only discussion for product and engineering leaders dealing with the operational messiness of app monetization at scale.
Earning mindshare and trust with the “big app” ecosystem
Big apps are different beasts.

Requirements

- Have 5+ years of experience in demand generation, ABM, integrated campaigns, or a related GTM role.
- Have built pipeline with strategic accounts before, especially in a high-quality, account-specific motion.
- Are AI-native in how you work. You are already using AI to research, write, build, automate, analyze, or orchestrate campaigns.
- Have taste. You know when something feels generic, over-automated, too salesy, or too much like every other SaaS campaign.
- Are excited by consumer apps. You notice paywalls. You have opinions about onboarding and why one app monetizes better than another. You are curious about pricing, app store dynamics, subscriptions, churn, web funnels, and growth loops.
- Experience using tools like Salesforce, Clay, and 6sense

Preferred

- Experience in mobile apps, consumer subscriptions, or developer tools
- Familiarity with subscription growth concepts like conversion rate optimization, paywalls, pricing experiments, app-to-web flows, and lifecycle marketing
- Experience building executive dinners, roundtables, workshops, or event-led account plays.
- A track record of using AI to make GTM workflows faster, smarter, or more personal.

Benefits

- Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator
- 10-year window to exercise vested equity options
- Fully remote and flexible work environment
- 4-5 weeks of suggested time off annually for mental, physical, and emotional recharge
- $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning