Responsibilities

• As Local Hospice Lottery’s Website and Content Executive, you will play a key role in shaping and delivering standout digital content that strengthens our brand and drives measurable impact through a blend of creative and technical expertise.
• From creating engaging content that strengthens brand presence across key digital platforms, to continually optimising performance and user experience on our website, your input will play a vital role in engaging, acquiring and retaining lottery players — helping to generate essential funding for hospice care across the Country.
• Through working closely with internal colleagues and external contacts, you will lead in the creation of powerful, visual storytelling content both video and static imagery — owning the journey from concept and planning, through to production, publishing and performance insights.
• You will also be responsible for the upkeep and development of the Local Hospice Lottery website including performance analysis.
• Alongside this, you will also build and deliver bold, imaginative campaigns that enthuse online communities, bring our purpose to life and support Local Hospice Lottery’s wider strategic goals.

Requirements

• A bachelor’s degree in marketing or equivalent or relevant experience
• CIM qualification or equivalent certification in digital marketing (desirable)
• Experience of working within a marketing team environment and confident in creating digital content and campaigns end to end
• Able to demonstrate creativity and innovation for both video and static content
• Proven track record in video production and motion graphics including planning/storyboarding, filming, post-production - using applications such as Adobe Premiere Pro, After Effects or similar production softwares
• Experience of maintaining web sites and using software such as WordPress
• Working knowledge of SEO and digital marketing fundamentals
• High level of IT skills including Microsoft Office packages
• Knowledge and understanding of the importance of brand management and the implementation of brand guidelines
• Good writing skills with the ability to prioritise excellent attention to detail

Preferred

• Experience using SLR or Phone camera to produce high quality stills photography
• Experience of using InDesign and Photoshop Illustrator software
• Experience of using project planning software such as Asana
• Hands on experience with email marketing campaigns and using software such as Brevo, Mailchimp etc
• Knowledge and understanding of the hospice movement

Benefits

• 25 days annual leave + Bank Holidays on appointment (rising with length of service) pro-rated for part-time
• Paid Birthday Leave
• Flexitime and Hybrid working pattern
• Health cash plan
• Bluecrest Health Assessments
• Financial Planning
• Competitive pension